“Apple on Tuesday released a new Beats ad in its ‘Be Heard’ series, this time featuring four NBA stars: LeBron James, James Harden, Kevin Durant, and Draymond Green,” Roger Fingas reports for AppleInsider.
“The spot is set to “Seven Nation Army” by The White Stripes, and features the athletes listening to music on Studio Wireless and Powerbeats3 headphones while they get ready to play,” Fingas reports. “It coincides with the ongoing NBA Playoffs, though Harden’s team — the Houston Rockets — has already been eliminated.”
Fingas reports, “Harden can however be seen wearing a ‘Trophy Gold’ version of the Powerbeats3, which Apple says is ‘coming soon.'”
Read more in the full article here.
MacDailyNews Take: So, regardless of the playoff results, Harden already got his trophy.
And, there you have it, millions more Beats headphones sold.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
Wow song is way out of place here! Love white stripes, but dated and overused. Chance the rapper, Drake? What do these players actually listen too? Educate me with a fresh new song! LOL What is happening to Apple? They nail that usually.
weird, Tim Cook the prophet of Diversity has an ad with the NBA where 80% of the players are one racial group and the demographics don’t jive with the general population stats at all.
Yet Cook says tech companies should be ethnically diverse and reflect the general population.
why is that?
It looks good on paper.
people giving me the one stars, like I asked “why is that?” , maybe you can give me an answer instead of one starring? which seems like a chicken shit way out .
I’m not racist, if Apple human resources don’t hire a person WHO IS QUALIFIED then jump on the hiring manager, even fire him, but having policies that just say ‘we have to be diversified just because we need to reflect demographics’ is different ….. if doing so ( i.e hiring according to population percentages) is correct then tell me why is the NBA Players of one ethnic group way off its actual percentage in the population?
like me elaborate: i am for ‘straight thinking’, what i mean is that the ‘rules’ should apply for both businesses the NBA AND Apple otherwise there is something wrong.
Also Having a policy where tech companies are being pressured to reflect population stats means that unfairness is going to be put on some. For example Asians make up 30-40% of top tech school enrolments ( Caltech has 42% Asian), so following ‘population’ diversity hiring inevitably means they would be unfairly treated, while some other ethnic groups would have a boosted advantage.
to me (in my non political way) i see it as unfairness.
Today many social initiatives are NOT based on right or wrong but POLITICAL POWER, so if you are politically weak like the Asians in the example you are disadvantaged. Cooks statements on diversity because all the above (he argues diversity yet gets the incredibly non diverse NBA into an ad) bothers me as it seems political expediency rather than any meaningful understanding of true justice.
All of your arguments only make sense if you honestly believe that black athletes NEVER listen to white artists, and white athletes NEVER listen to black artists. I assure you, that is definitely NOT the case. It would blow your little minds if perhaps, Kevin Durant recommended the White Stripes song because he has it on his pre-game playlist, and they all liked it. EVERYONE wants to put everyone in a convenient little box these days. NO label applies to anyone all the time. Except that we are humans.
(Admittedly, there are those challenging that one! LOL!)
It’s the 123 game plan for political manipulators. Aggressively confront people with your beliefs and related mind bending statistical “evidence”, when they resist, label them, then tune out and marginalize.
Beats, still over priced, over hyped crap.
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