“Apple has announced that it now has two million Final Cut Pro X users – or ‘seats,’ in the terminology used when speaking to an audience at the National Association of Broadcasters’ annual conference,” Ben Lovejoy reports for 9to5Mac.
“Apple said that it hit the milestone some five and a half years after launching version 10 of the professional video editing app,” Lovejoy reports. “Notably, it said that the pace of adoption was increasing.”
“While the company didn’t provide specific dates,” Lovejoy reports, “it said that it had taken much less time to grow from 1M to 2M users than it had taken to hit that first million.”
Read more in the full article here.
MacDailyNews Take: Editors who do not use or, more precisely, do not know how to use Final Cut Pro X are doing themselves and their clients a disservice. They are taking longer and working harder to get to the same place.
Is all the noise we’re hearing today really coming from Final Cut Pro users who still have their previous Final Cut version(s) and already know how to properly and rationally submit feedback to Apple?
Or is it coming from non-Final Cut Pro users who see the $299 writing on the wall and realize that they’ll soon very likely have to learn something dramatically new and different from outside their comfort zone? Apple’s previous Final Cut Pro versions have not stopped working, nor has Apple stopped work on FCP X – in fact, they’ve just started working with a paradigm-shifing, extremely strong and powerful foundation upon which to build. Have a minute of patience, please. I heard the same sort of whining when we went from Mac OS 9 to Mac OS X and some had to be dragged kicking and screaming. People stopped crying over Mac OS 9 in short order, too.
Or do perhaps some editors feel a little bit threatened that “non-pro” users will be able to edit so well for so little? And/or perhaps it’s coming from Apple’s now price-demolished competition who simply cannot crunch their numbers and make them come out profitably if Apple is going to offer Final Cut Pro X for $299? – SteveJack, MacDailyNews, June 24, 2011
SEE ALSO:
Apple’s Final Cut Pro X product team return to the spotlight after 5 years – December 14, 2016
A week editing with Apple’s new MacBook Pros and Final Cut Pro X – November 21, 2016
Apple releases significant Final Cut Pro X update – October 27, 2016
PC Magazine reviews Apple Final Cut Pro X: Editors’ Choice – June 15, 2016
The BBC adopts Apple’s Final Cut Pro X – September 4, 2014
Happy 3rd Birthday, Final Cut Pro X – June 20, 2014
Pushing Apple’s new Mac Pro and Final Cut Pro X to the limit (with video) – March 21, 2014
The first 24 hours with Apple’s new Mac Pro and Final Cut Pro X 10.1 (with video) – December 20, 2013
Apple aims to win over video editors with new Final Cut Pro X marketing push – March 28, 2013
Ultimate Mac: Building the Final Cut Pro X dream machine – November 9, 2012
Final Cut Pro X gets significant update with new features and RED camera support – October 23, 2012
PC Magazine reviews Apple’s Final Cut Pro X 10.0.3: Editors’ Choice for high-end video editing – February 7, 2012
Apple significantly updates Final Cut Pro X – January 31, 2012
Editor Walter Murch is feeling better about Final Cut Pro X – November 8, 2011
Apple releases major Final Cut Pro X update; debuts free 30-day full version trial – September 20, 2011
Film editor: Apple’s Final Cut Pro X is flexible, powerful, incredibly innovative software – September 12, 2011
IT Enquirer reviews Apple’s Final Cut Pro X: Very much a professional’s tool – July 8, 2011
Former Avid employee on Final Cut Pro X: Only Apple seems capable of pushing boundaries – July 5, 2011
Why Apple built Final Cut Pro X – July 1, 2011
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011
“Editors who do not use or, more precisely, do not know how to use Final Cut Pro X are doing themselves and their clients a disservice. They are taking longer and working harder to get to the same place.”
This is the end of the world as we know it.
I would ask, “why”? But you are Negative Frank and every day is mindless Negative Frank Day (NFD). NFD posts are worthless.
You may be a new, anonymous MDN forum parasite. Or you may simply be an old and despised MDN forum parasite using a new handle. Either way, you are just another example of why MDN should require user registration.
Two million FCPX users and only a handful (maybe) at most are actually true entertainment cable, cinema & TV industry heavy shooter users. Avid & Premiere Pro are now ruling that roost. FCP once had an inroad but blew that.
Apple is losing more serious pros due to lack of trust and Apple’s lack of attention if not utter rejection of what pros need thanks to the incomplete and not-ready-for-prime-time by years FCPX introduction debacle and the 2013 Mac Pro design debacle and cancelled Aperture debacle and cancelled Apple Shake debacle and it’s replacement which never happened – the Phenomenon debacle.
Then there’s the “sorry we didn’t notice something was wrong until almost 4 years went by” debacle. Apple simply doesn’t take it’s pro responsibilities seriously and now they are reaping that reward as people move to PC Workstations. Many never coming back, especially when they see how their every whim is catered to elsewhere in upgrades and choices. The downside of having to use Windows is compensated by other more reliable considerations.
They knew something was wrong. They just didn’t decide they cared until 4 years went by.
“Apple is losing more serious pros”
Which is, of course, their plan. Many have moved on AND are a lot happier as a result.
Agree in general, but not an FCPX. 2 million professionals use it and they are amazed at how good it is comparing to Avid and Premiere Pro. And the sales of FCPX are only going faster as the time goes, so no doom and gloom here at all.
On professional hardware side, though, Apple did show itself to be unreliable. It took Apple like 5 years to release a new Mac Pro in 2013 and it takes them like another 5 years to release the next model in 2018. It is a true disaster.
upgrades from iMovie… so many terrible home movies and useless youtube streams..
at least its good for something I suppose.
FCP/x users should try Davinci.. its free, and way better.
Apple had a strong foot in the pro editorial market with FCP. Commercial editors were heavily invested, as were ancillary pro editors (e.g., small editorial groups in a cg, gfx, previz, etc. companies)
When they traded down for iMovie Pro / FCPX with its non-collaborative pipeline workflow, non-storage-agnostic media management and UI unlike the 10 other tools each of these editors used every day, the vast majority of the pro users fled for higher ground : Adobe Premiere was positioned and ready to scoop them up with an excellent product on the rise.
Nobody has returned to FCPX from Adobe. The users who ARE using FCPX are home/amateurs. Pros who use/want to use it are being discouraged by the inability to collaborate with other pros who are overwhelmingly using Avid, Adobe.
–Rob
Pro-tip…. There are FAR more home/amateur users than Pro users. That will always be the case. The amateur users also WANT to see new cool ways of doing things and will provide feedback that could lead to real innovation.
Pro’s just want the “same ol’ same ol’, just faster” or “one of this other 10 editors, just with an Apple logo on it”
Working professionals have precious little time to devote to radical new learning curves. Amateurs have all the time in the world. Hence the reason some amateurs become pro’s in a new paradigm and the older professionals retire or get on board. But there’s also the maxim “If it ain’t broke don’t fix it.” It isn’t as though FCPX is orders of magnitude faster and there are other considerations that slow or speed up the editorial process (plus important features to pros still missing).
Still beats film editing on a Moviola or flatbed.
Dumbing down software, that’s the ticket! Can’t see why Apple won’t provide software to both amateurs and professionals.
Professionals can and DO use it. Just NOT the ones that want it to work like Avid or Premiere. Luckily, there are applications for those that really LIKE Avid and Premiere… can’t think of their names, though. I remember one sounds like “Abid” and the other sounds like “Gremiere”…
“The users who ARE using FCPX are home/amateurs.”
Post your address. I know a lot ‘pros’ would just love to hear you say that in their presence.
FCPX : easy, modern, light, powerful, professionnal, multitasks and fast. Did I mentionned fast?
Avid and Media Composer are about to face the modern pressure of programming logics.
Adobe is far off from an entreprise ideologic point of view.
DaVinci is good, mature and created by a Powerhouse already embracing the modern tech world.
Some professionnal don’t like changes, new ideas, new ways of doing the thing. They are moslty affraid of losing their jobs to an automated task.
With FCPX we are making the same amount of money spending less time on post production AND compression. The learning curve is steeper than conventional NLE but once you passed a point, there is no way back.
We love it. Professionnal work is coming from experience, mostly not from software.
I loved the previous product and I hated Pro X. I tried to like it but I just hated it more and more.
In essence Apple decided there was one “right” way to work. If you did the type of videos that suited Pro X then fine. But if not it was basically unusable.
I never got used the weird iMovie nomenclature. I hated not being able to match my clips to my file system. I hated not being able to assemble my clips on multiple timelines. I hated the compulsory magnetic timeline. I hated not being able to use an audio track as the key (ever filmed a wedding with multiple cameras?)
I hated having to divide hour long clips from interviews into a jumble of key worded pieces – and I really hated that 57th subclip when I forgot to hold down the shift key and lost them all.
I gave up filmmaking. I just found it too frustrating.
But, hey, this is the new Apple. They know best.
“I gave up filmmaking. I just found it too frustrating.”
Your ignorance confirms it!
No they switched to Avid as Apple fucked them over on both Hardware and Software.
Look at any major release film made the last couple of years. Do you note none have the Final Cut Pro credit like used to be all over film and TV?
Thanks Tim, from a Mac Pro and Final Cut Studio customer that you dumped without even an upgrade discount for iMovie ProX Longhorn Edition d.b.a. Final Cut ProX.
Elvis has left the building on the Pro editing market. Tim was too busy chasing Beats and Watches to notice.
Well, Beats and Watches DO sell much better 🙂
“Look at any major release film made the last couple of years.”
Like Whiskey Tango Foxtrot:
https://library.creativecow.net/wilson_tim/fcpx_whiskey-tango-foxtrot/1
That is one.
Here we go with the intelligent comments which will add up to:
1) Those 2 million are amateurs/idiots
2) A fifteen year old interface is the best but I want something new. Make something new that is fifteen years old.
3) Learning is too hard. Making me learn makes me angry. I hate you Apple.
4) Anyone who likes and uses FCPX is automatically an amateur/idiot despite their professional work.
LOL “I want something new and different that works exactly like everything else out there.”
“Professionals don’t use FCP X.”
One Google search later. http://fcpx.tv/Pages/professionals.html
The anti-Apple bullshit just never ends. Been listening to the drivel for over 30 years.
Right on.
And more evidence just from one job site: https://www.indeed.com/q-final-cut-pro-l-United-States-jobs.html