Apple’s desperate Mac Pro damage control message hints at a confused, divided company

“Earlier this week Apple held what can only be described as an emergency damage control press conference meant to reassure customers that the company hasn’t forgotten about the desktop Mac,” Adrian Kingsley-Hughes writes for ZDNet. “But instead of feeling reassured, I feel the meeting highlighted divisions within Apple.”

“The first thing that struck me was the Apple executives who were and weren’t present at the meeting. Present were Phil Schiller (SVP worldwide marketing), Craig Federighi (SVP software engineering), John Ternus (VP hardware engineering), and Bill Evans (Sr. Director Corporate Communications),” Kingsley-Hughes writes. “Not present were CEO Tim Cook and Chief Design Officer Jony Ive.”

Kingsley-Hughes writes, “Ive’s absence is interesting given Federighi’s claim that Apple ‘designed ourselves into a bit of a corner’ with the Mac Pro, and suggests that Ive had nothing to do with the Mac Pro and didn’t want to be caught up in any toxic fallout from that blunder.”

MacDailyNews Take: That’s an interesting conclusion to jump to so quickly. Why couldn’t Jony’s absence be because he believes in the Mac Pro that he designed and refused to denigrate it? Or because he doesn’t want to answer the obvious questions about his form-over-function dead-end design? There are any number of plausible alternate conclusions to Ive’s absence. Suggesting that “Ive had nothing to do with the Mac Pro” rings exceedingly hollow to us. Would Jony really have nothing to do with the design of Apple’s top-of-the-line Macintosh?

“There was also something else that you don’t normally see from Apple — desperation. It was so palpable that Mashable’s Ulanoff even commented on it: ‘Part of the reason Schiller and company are talking to us in between product cycles is an almost desperate need to communicate to Mac Pro users Apple’s continuing commitment to the market,'” Kingsley-Hughes writes. “I’d also wager that there’s a split at Apple as to its future, with Cook and Ive, along with Eddy Cue (SVP internet software and services) and Jeff Williams (COO) seeing the future belonging to the iPhone, iPad, and Apple Watch, while Schiller, Federighi, and Ternus still seeing a future — and profits — in high-end Macs.”

Read more in the full article here.

MacDailyNews Take: After years of cutting him slack — first hopefully, later charitably — asserting that “those who underestimate Tim Cook are in for a rude awakening,” even as the avoidable mistakes kept piling up*, perhaps it’s time to openly question if “the operations guy from Compaq” was the best choice for Apple’s CEO? After all, it wouldn’t be the first time Steve Jobs made the wrong CEO pick.

If the core problem isn’t with the CEO, but with certain Senior VPs who cannot successfully perform their jobs, then the problem remains the CEO, as he’s failing to properly correct his subordinates’ failures.

We get a lot of emails from AAPL shareholders here. More than a few of which fall into a theme that can be boiled down to this:

From Cook, we see lots of social justice crusading. Lots of personal and political opinions, oftentimes under the name “Apple” instead of just “Cook.” (By the way, is the net effect of all that helping or hurting Apple’s business worldwide?) But, beyond Apple Watch, where are the new products? And where are the expected and necessary product updates – Macs, Apple displays, etc.? Apple’s CEO seems confused about his primary focus. – Distilled from recent AAPL shareholder emails

*As we wrote last December:

Currently, when it comes to the Macintosh (and Apple TV, among other products and services), Apple under CEO Tim Cook is struggling.

“It’s not about charisma and personality, it’s about results and products.” — Steve Jobs

Cook, who never remotely threatened to offer either of the former attributes, is now obviously having difficulty delivering the latter.

The question is how far up the food chain does this mismanagement problem go? Is this fish rotting from the head down? Or is there a layer of incompetent upper management or an integral structural problem coming to light as Apple grows like a weed with post-Steve employees that’s gumming up the works?

Under Tim Cook, Apple has endured:

• John Browett
• Apple Maps launch debacle (tarring Maps with a bad rep to this day)
• No iMacs for Christmas 2012
• Massive undersupply of Apple Watch at launch, basically killing all momentum
• Massive undersupply of Apple Pencils and Smart Keyboards on hand for the iPad Pro launch
• No updated Mac Pro for 3+ years (an eternity in tech time, especially for pros)
• No updated Apple TV for Christmas 2016 (A 4K-capable Apple TV would have been so easy and it’s so obvious that it’s inexplicable and unforgivable not to have had this on the market)
• No Apple skinny bundle(s) for Apple TV while other companies ink deals and announce launches – these customers will be tough for Apple to get back once lost, if they ever get the deals signed. (Perhaps, Tim, you need to hire better negotiator(s) who can get the ink? Or make an acquisition that reshapes the industry, causing them to line up to work with you?)
• No compatible Remote app for Apple TV at launch
• No Apple Music capability in Siri on Apple TV at launch
• Apple TV remote looks to have been “designed” by Steve Ballmer himself (If Steve wasn’t already dead, the Apple TV Remote would have killed him; he would’ve had an aneurysm the second the mockup was handed to him)**
• Flagship iPhone launches without its flagship feature (Portrait mode) and is currently still only in “beta” (seriously?)
• No new iPads for Christmas 2016 (Even simply “refreshed” with current A-series processors would have created significantly more sales)
• No updated iMacs for Christmas 2016
• No updated Mac mini for 2+ years
• No AirPods in any meaningful supply for Christmas 2016

Unfortunately, that’s just a partial list of painfully obvious mistakes.

When you’re walking the halls, Tim, look at the walls once in a while. Hopefully, you’ll see these:

“Innovation has nothing to do with how many R&D dollars you have… It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” — Steve Jobs

“Real artists ship.” — Steve Jobs

In closing:

This is absolutely shameful for a company claiming to be a leader in technology.

Exactly how rich and big does Apple have to be before the company runs like it has more than five guys working 18-hour days trying to do everything? The world’s most valuable company is incapable of updating the Mac Pro for two and a half fscking years? Seriously? “Mismanagement” is not too strong a word to apply to the ongoing Mac Pro fiasco.

Just like every other human, there are things Tim Cook does very well and there are other things about which he seems painfully inept.

Hint: Make new Macs and update them with regularity while advertising them strongly. Obviously, as you might have noted by perusing iPad unit sales reports, not everyone has fallen for your “iPad is the next PC” meme, yet, Tim.

We only say that as those who were already Mac users for over 13 years at the point Cook was still over at Compaq trying to get his Windows PC to work.MacDailyNews, July 12, 2016

**With the Siri Remote, users can’t tell which end is up in a darkened room due to uniform rectangular shape. The remote is still too small, so it gets lost easily. All buttons are the same size and similarly smooth. Only the Siri button attempts to be different, but the slightness of its concavity is too subtle to matter; a raised dot on the button would have been much easier for users to feel. The tactile difference between the bottom of the remote vs. the upper Glass Touch surface is too subtle as well; this also leads to not being able to tell which end is up. A remote with a simple wedge shape (slightly thicker in depth at the bottom vs. the top), as opposed to a uniform slab, would have instantly communicated the proper orientation to the user.

SEE ALSO:
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015

91 Comments

  1. Based on who they invited it doesn’t seem very surprising that Tim Cook wasn’t there. It was hardly a mass media event but rather a very specialised more informal thing. I don’t think too much can be read into the absence of Cook or Ive. Ive only appears at regular events by way of being in the audience or on video – neither of which applied here.

    1. Forget who was there and who was not.

      Apple has finally admitted they dropped the ball and that no person, whether at the meeting or not, has been willing to say for 3 or more years that the MacPro is, well, a TRASHCAN.

      Apple is supposedly a company making a cohesive computing system of software and hardware for individuals to use personally and in their companies they create or work for.

      That means Apple needs to give weight to both devices that casually access information and those that do the heavy lifting of content creation.

      Because a hot device exists that generate a majority of Apple’s revenue does not excuse Apple’s responsibility to maintain its other key pieces of equipment like the MacPro and Airport line of products that are key pieces in their ecosystem.

      It is up to Apple’s Board of Directors to decide if someone should be penalized because they took their eye off Apple’s core business. It is the CEO/COO positions who are supposed to avoid fundamental mistakes & decisions, however.

      1. What fiasco? Based on unit volume, I’m surprised Apple hasn’t discontinued the Mac Pro.

        For all the noise SOME of the “creatives” make about so-called Mac Pro deficiencies, their number is inconsequential to Apple’s future. The Apple Watch probably generates more revenue than does the Mac Pro.

        As many detractors claim, you can buy a professional grade Wintel that is more powerful, more flexible, and half the price. If the Mac Pro is so bad, my question has to be why don’t you? Most “creative” work is done on an iMac anyway. If all the Mac Pro users switched to Wintel tomorrow there wouldn’t be a noticeable ripple in Apple’s revenue, gross margins would increase and Apple could shutdown that horribly expensive production line in Austin.

        The “informal” scope of the new Mac Pro announcement got more attention than it deserved..

        1. I remember when ol’ Ballmer T. Clown had your very same attitude. How far the mighty have fallen so quickly.

          The utter stupidity of that attitude is that you don’t think it can happen to Apple.

          1. Apple has been gradually becoming less respected, less liked, and less relevant. The Mac Pro “issue” is just one example of Apple’s fall from grace. Thanks for nothin’, Tim.

        2. man your post is so off base I don’t know where to start.

          but i’ll just pick on one:
          “If all the Mac Pro users switched to Wintel tomorrow there wouldn’t be a noticeable ripple in Apple’s revenue”

          as iPhone makes 70% of Apple’s profits, with your argument you might as well say Apple should discontinue Beats, Apple TV, Airpods, iPods, Apple Music, big iPad Pros etc because even if you remove them there wouldn’t be a ‘ripple’.

          Apple Music has fewer paid subscribers than Spotify and Spotify losses money …. (I bet proper tower macs would make more than MINUS)

          Shoot, Apple even came out with a Coffee Table book with specially milled paper and silver edges. How much profit did that make?

    2. Seems to me that Mike, the frequent commenter on MDN, called all this correctly several years ago. Cook doesn’t understand the market for power computing and has done a horrible job giving authority and budget to the Mac team to keep product development complete correct and on the cutting edge. Meanwhile Apple’s wasted tons of money, time, and attention trying to attract the fashionistas and teeny bopper snapchat kids who do not use their portable devices for any creative purpose. It was inevitable that the formerly happy Mac community would be enraged by such disrespect.

      The press conference only confirmed that Apple mismanaged the Mac badly, that Ive is not fit to design professional products, and Cook needs to be canned with the trashcan.

      One more thing: modular sucks. I don’t want an octopus or a snapped together proprietary brick system on my desk. Expansion for the Mac Pro needs to be using industry standards, preferably as internally as possible.

      1. What Apple has failed to realize with going after the “Teenie Boppers” is that …

        Kids grow up.

        So yeah, it’s great that you hooked them onto your brand at a young age – – but unless you move them over to your ADULT products (which necessitates that you have these!), they grow up and then they are gone.

        -hh

    3. All of MDN’s diatribes over the years about standing by Tim Cook.

      Only a fool doesn’t understand what is happening here. I’ve said this from day 1: Tim Cook is not the guy. And Jobs was not wrong, he was right about Cook, as he said in his bio about Cook: “BUT, he’s not a product guy.”

      Apple was built with the model of Steve Jobs at the top representing the master product manager. He’s gone, and a big part of Apple died with him.

      Everything that happened under Sculley at Apple is happening with Cook: massive increases in R&D spending; chasing R&D unicorns that result in no successfully commercial products (e.g., Apple Car); bean counting (complicating product lines where there is a lack of innovation).

      And here’s what happened under Sculley: Apple lost talent, spent lost of money, and forget about its core mission and focus. They were then steps away from bankruptcy. They needed a new operating system, but failed at creating one. They were too busy blowing through money on stupid unicorn projects.

      Apple is now right back in the same position. Forget the car Apple. Give us a brand new operating system and a new class of devices. Big screens for at home that are touchable, etc.

      Apple said in this latest meeting with media that they won’t do a touchscreen desktop because pros don’t need that. That’s stupid. Pros do need touch, so they can draw on the screen with a pressure sensitive pen. This bit right here is part of how Apple is up against a wall when it comes to them really needing to innovate a brand new operating system along with a new class of devices.

      If Microsoft or someone else gets this right, Apple will lose a big part of their Mac userbase.

      The desktop is just waiting to be reinvented.

    4. Tim Cook’s absence is stunning. Jony Ive’s absence is profound. The Gang of Two is being ostracized. When the Apple board announces Tim Cook’s dismissal which way do you think the stock will go?

  2. Is that even a surprise? Look who the CEO is.

    Apple lost its way when Steve died. What we have are a bunch of visionless people living off the vapors of Jobs, and now that the vapor has dissipated, they are confused and don’t know what to do.

    Everyone knows Cook is an idiot and lack the vision and drive to take Apple beyond the iPhone, which was Steve’s baby. The watch was going to be Cook’s iPhone, but it turned out to be a dud.

      1. Apple owns the Smartwatch market. 63%.
        A market that barely exist, a market that declined by over 50% at the end of last year.

        There still isn’t a real market to speak of. Wearables just don’t seem to be capturing the market and I suspect the modicum of success had by Apple is related to Apple fans extending their relationship with the ecosystem.

        1. Agreed the question is what number that 63% represents in respect to the total potential consumers out there. For example if smartwatch wearers only represent 5% of smartphone consumers, 63% is a relatively small group of people.

      2. Here in LA, I see about one Apple Watch per month if that. I have no close friends who use an Apple Watch, and that includes people who were gifted one in the last year.

        You have to have some very specific needs to truly find a wrist device a preferred option compared to a full size phone. But those people who have very specific needs are also finding that the general-purpose Apple Watch is not always ideal.

        Fashionistas have moved on, and tech geeks are suffering from lack of good Apple Watch apps. 3 links to MDN propaganda pieces does nothing to prove the reality, which is that all smartwatch sales are flat including the Apple Watch. The fad isn’t taking off.

      1. I’m just a regular nameless guy getting paid regular wages.

        Cook on the other hand is PAID handsomely to be the leader of Apple, isn’t he? His jobs is to lead the company forward to even higher greatness. In other words, he’s a massive FAIL and hasn’t done his job for what he is paid for.

        I would love to take Cook’s job, fail at running Apple, then getting the fat paycheck. Who wouldn’t? Hell, I’ll gladly run the Apple UFO into the ground and get pay 1/2 of what Cook makes. I can crash Apple into the ground at half what Apple is paying him. It’s a great deal.

      2. Apple has been gradually becoming less respected, less liked, and less relevant. The Mac Pro “issue” is just one example of Apple’s fall from grace. Thanks for nothin’, Tim.

  3. I can’t see these guys having a press conference without Tim Cook’s approval, so I don’t know what you can read into his absence. But I certainly hope that the executive team is stepping outside of the bubble they seem to have been living in for the past few years. I’ve been a user of Apple products since I had a Mac SE, and I believe I am not alone when I say that, while I love my Apple Watch, I have not been a “delighted customer” the past few years. It’s time for a major shift in Apple’s product strategy, including hardware, software, and services, if they want me ever to feel delighted again.

  4. Two comments.

    First, I don’t know if I buy the assumption that Ive’s absence at the meeting means that he had nothing to do with the design mistakes. Could also mean that management didn’t want difficult questions put to Ive that he would have to answer for. Sorry, but this design has Ive written all over it.

    Second, I take this mea culpa as a good sign that someone is taking back control of the narrative, inside and outside Apple. Obviously money has been budgeted to fix this, meaning that management does recognize they need these users, even if they don’t add anything directly to the bottom line. I don’t know if this was a middle management fight or all the up at the board level as to corp. strategy, but someone fought and won for the pro users. Making this so public may have frozen Mac Pro sales for the next year, but it also stopped a lot of orders going to the competition, which was the very obvious objective of giving this directly to 5 very prolific tech reporters.

    1. Also, given how Steve Jobs very explicitly stated how he gave Ive the ultimate authority over a lot of decisions, it may be that there was an internal battle between the design group and everyone else (including TC), and it took this long for the internal battle to be fought. It seems stupid, but Apple is a big company and big company politics are very often stupid, petty, and counter productive to the enterprise. I own a small company, but I sell to a lot of fortune 500 companies and I cannot believe some of the moronic decisions I witness that are about nothing but protecting certain executives power bases or individual incentive plans, no matter what damage gets done to the company.

    2. Sir Jony never shows up in person to Apple events. What more would you expect from a person so out of touch with the customers of the products he has designed.

  5. I hate to pile on but how a company like this who should be quickly responsive to its customers needs and who instead lives arrogantly in an Ivory Tower gilded cage deaf to users is beyond me. Then act surprised when something that pro customers have been yelling about for years finally gets their attention when “Only now, at the end, do you understand…” Why did it go this long this should be asking themselves. If they aren’t dividing up product groups into departments that are on top of things with the resources they have then they are being poorly managed.

    They also need outside industry experts to advise and be able to tell them seeing the next lame brain designed-into-a-corner and undesirable concoction “Ah HELL no!” The 2013 Mac Pro was Apple’s “Homer car.”

    1. I echo your incredulity that it took them such a long time to wake up and realize that there was a problem. I’m hopeful that what was really going on is that, while they recognized the problem, Apple’s tradition of secrecy and keeping internal conflicts a secret, blinded them to the need to be more transparent about future plans with their customers. Perhaps this interview is evidence that the scales have fallen away from their eyes and they can see again.

    2. Steve held disdain for focus groups a la, “If I had asked people what they wanted, they would have said faster horses.” Sometimes customers don’t know what they really need and if you have a better vision then that mantra may work – for a while. But where you have very vocal customers who are clearly articulating what they need, you better listen.

      Interesting article about this in the Harvard Business Review: https://hbr.org/2011/08/henry-ford-never-said-the-fast

      I believe that Apple’s leadership team faced significant challenges from the day Steve died because from that day onward they began to operate by consensus. If disagreement arose on a particular path forward nothing would happen. In the case of the Mac Pro they were locked in that disagreement for way too long. Ultimately, there’s only one person at fault here.

      1. I hear you but Steve Jobs was referring to consumers, not professionals who pretty much know EXACTLY what they need and therein lies the problem when you try to condescendingly “show them what they need” and they reject and shove it right back as unworkable.

        I gave Tim Cook much more credit and was criticized for it but in light of this recent admission it’s hard to trust that they know what they’re doing in the pro segment (and as a result in any other segment). And that’s why they can’t afford to make mistakes in ANY area of Apple since it calls into question other decisions (Apple TV, Eddie Cue, etc.) and personnel. Especially bad judgments that take 3.5 years to realize.

        Pulling back the curtain like this has revealed the Apple Emperor at times has no clothes. We trust Apple to do the right thing and when they don’t it hurts the brand and our confidence in that brand making it easier to look elsewhere.

  6. What does Tim Cook do, besides LGBTQ marketing?

    What does Jony Ive do besides two minutes mailed in voice overs for the Apple Product launches?

    What does Angela Ahrendts do to warrant any praise or her hundreds of millions in compensation?

    How much did Tim and Jony waste on an electric car that nobody wants while totally ignoring the Mac Pro, Apple Airport, Apple Pay, the enterprise business market, SIRI, and many other areas of need? Is Apple selling a car? Are there still 5000 people working on the car while no Mac Pro update?

    Apple executives like Cook, Cue and Ive seem to be living a life of bliss doing what they want to do instead of working for Apple. Sadly, I think every one of them should be gone.

    1. “What does Tim Cook do, besides LGBTQ marketing?”

      Well, he takes trips to China a lot to appease totalitarian dictators and happily opens stores in and does business with countries where they throw the gays to their deaths off minarets like the hypocrite he so obviously is.

      Jony is not the problem.

      Angela is more valuable than you realize.

      “Project Titan” could still bear fruit.

      Eddy Cue should have been fired years ago.

      Cook, if he really cared about Apple, would let the BoD begin searching for his replacement. But, instead, Cook cares more about his “social justice” issues and he needs the Apple CEO position or nobody would pay one second of attention to the zero charisma librarian.

      1. Please list what Angela has done to warrant hundreds of millions of dollars. She ay have expanded the number of stores but their operation is very much what it was before she arrived.

        Jony Ive certainly was valuable once upon a time but his input on the Mac Pro and the Apple TV have probably been more harmful than helpful.

        the organization has zero structure to insure that each product line stays at the top of the industry. There is no product responsibility except at the very top among the billionaires who are now satisfying their infantile political agendas at the expense of the company success.

  7. Apple is now just another tech company driven by ego and very little talent. The only difference is they have the iPhone and Macs.

    The fiasco with the trash can Mac Pro and now finally saying they’ll be releasing a redesigned Pro after 3 years proves this point. Even worse that only now after announcing new Mac Pros do they even bother to update the trash can Mac they’ve ignored for 3 years.

    1. Apple did not “update” the Mac Pro. They just eliminated with bottom models and moved the other models down in price.

      Apple won’t “be releasing a redesigned Pro after 3 years.” It’s already been nearly 3 and a half years and all they promised was that it wouldn’t be coming this year. So, that’s 4+ years, at least.

    2. The “real” mistake with the Mac Pro blunder is saying a new one is coming, but it’s a year from release! 1st, 3 years pass with no updates and the din of user’s clamoring was pronounced. Then, Schiller acts the part of the nobleman with an awh-schucks apology, only to announce the revised piece is another year from market. “Saying, “we’re sorry, we’ve heard you and you can expect a new/better/power-user MP before Christmas, would have kept some frustration at bay. What was a big blunder got larger.

  8. Tim Cook is brilliant at what he does best, expanding the company into China, India, etc., but he lacks the VISION of Steve Jobs, and so does everyone else, including Jony Ive. Steve would have never dropped the Mac from high priority to lazy afterthought. That is a sign of arrogance..”we know the future, the stupid customers will take what we feed them.” because, yknow, Jony Ive is sooooooooo smart. He loves himself so much he’d rather spend time making a book about his accomplishments and sweat over the type of paper than design the next big thing. Lucky for them, they have a juggernaut of a business that will hopefully let them learn from their mistakes, if their egos don’t get in the way and prevent any kind of acknowledgement of said mistakes.

  9. Angela is Browett in drag. She offered NOTHING new, she’s just doing in years what Browett tried in months.

    Soon there won’t even be tech support in the stores only sales. Just watch.

    She fucked the Genius role, stripping out duties down to the so-called technical specialists which are just lower paid under trained drones. How long until Geniuses get “business managered”? Take pay cut or leave? I give it a month. All this so “the grove” can look like fucking Rogue One with blue tee shirts.

    Flattening the retail heirarchy as her SOCIALIST LEFTIST AGENDA push WRECKS this company.

    Hiring blacks and women and spanish speakers in DROVES all of a sudden and not explaining why as such a progressive company, they had never done so before.

    Angela is probably just Browett in drag once he realized a transitioning “female” would have an easier time getting things done at this SICK IN THE HEAD excuse for a company.

    1. Not sure I agree with all that, but I must say that I didn’t particularly care for the new-style Apple Store when I walked through one a few weeks ago (the St. Louis West County Center store). It felt VERY strange. Everything was very low, and nothing stood out. Felt more like a boutique, almost like a fancy shoe store.

    2. I agree entirely. Soon they have 5th Avenue runway models strutting around with the phones (home and trans, no hetero of course) and other signs of the degenerate fashion culture, but nothing to serve normal customers who want great products and great service.

      Since Apple has zero corporate sales structure and sells to the enterprise “by accident’ you would think the stores would at least try to resemble a business, instead of a tattoo and body piercing industry expo.

      On balance, as a 25 year Apple customer and 15 year shareholder who has always loved Apple, these days i feel like the company is the opposite of what Steve Jobs created. It is now 100% style over substance and it actively works to piss off large segments of its loyal user base and its prospect base. It operates with the arrogance of the IRS and the EPA and the Affordable Care Act.

  10. Apple can keep its now under powered and over priced iMacs and I will keep my money. Apple can keep whatever is left of its Airport modem stock and and I will keep my money. Apple can keep its highly priced MacBooks and I will keep my money.

    They broke the Apple ecosystem. The main reason to pay the “Apple Tax” is dead. Not so good.

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