No more Apple Tax: The curious state of Apple’s product pricing

“As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing,” Neil Cybart writes for Above Avalon. “At $159, Apple is underpricing AirPods. The same can be said for Apple Watch, priced at $269. In just ten years, we have moved from the ‘Apple Tax’ days, when Apple was accused of pricing products artificially high, to Apple products being priced below the competition. Apple is using its balance sheet and scale to grab new users, and in the process, redefine luxury.”

“After using AirPods for the past three months, one takeaway relates to pricing. It is clear that Apple is underpricing AirPods,” Cybart writes. “AirPods are not just any pair of headphones. The combination of accelerometers, optical sensors, Apple’s new W1 chip, and a well-designed charging case, position AirPods as Apple’s second wearables product. AirPods are computers for your ears.”

“It is very difficult to find a pair of wireless headphones priced lower than AirPods… Many wireless headphone companies have been forced to cut pricing in an attempt to better compete with AirPods. Even after price cuts, competitors are still unable to come close to AirPods pricing,” Cybart writes. “A similar pricing dynamic is found with Apple Watch… At $269, Apple Watch Series 1 is one of lowest-priced smartwatches worth buying in the marketplace.”

Cybart writes, “There are three theories to explain Apple’s AirPods and Apple Watch pricing strategy…”

Much more in the full article – highly recommendedhere.

MacDailyNews Take: It’s very exciting to see Apple, in some cases, shoot for the entire market! Pity Apple’s would-be competitors in these markets. They don’t stand a chance.

Apple Inc., the new leader in wearables – March 6, 2017
Apple Watch sales hit all-time high while Fitbit stumbles – March 2, 2017
The Apple Watch is winning – March 2, 2017
Apple Watch had massive holiday quarter; took nearly 80% share of total smartwatch revenue – February 10, 2017
The Apple Watch ‘WOW’ moment – February 3, 2017
Apple Watch dominates with 63% of worldwide smartwatch market – February 2, 2017
Apple smashes Street; iPhone, Services, Mac and Apple Watch set all-time records – January 31, 2017
Apple Watch has blood on its hands: Pebble is dead – December 7, 2016


  1. And ironically Microsoft has priced its Surface Book at MacBook Pro prices. The Surface Pro is no cheapie either. The same with the Surface Studio.

    It seems that Microsoft has learnt that there’s money to be made at the high end.

  2. 😆 As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing

    Meanwhile, we have tech journalists saying exactly the opposite. What does that remind me of? Oh yeah. The ‘Alternative Facts’ insanity of the current PoliTards in power.

    Yes everyone, this is incoherent lunacy. Let it be what it is and pursue actual sanity in your personal life, home and neighborhood. The vortex of stupid always eats itself. Watch, be amused and stay away from its SUCKtion.

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