“Apple is planning to open a flagship retail store underneath Piazza del Liberty, or Liberty Square, in Milan, the most populous metropolitan area in Italy, according to preliminary guidelines approved by the city’s planning department last month,” Joe Rossignol reports for MacRumors.
“The retail store will be developed by architecture firm Foster and Partners, who have partnered with Apple for several of its flagship retail stores around the world and its upcoming Campus 2 headquarters in Cupertino, California,” Rossignol reports. “The location is expected to be ‘one of the most innovative and technological Apple Stores in the world,’ and it will include an above-ground amphitheater where Apple plans to host at least eight public events of cultural significance per year.”
Rossignol reports, “A large glass screen made from a waterfall will mark the entrance to the store, which will take over the space currently occupied by Apollo Spazio Cinema.”
Read more in the full article here.
MacDailyNews Take: Bellissimo!
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
We went there this last summer, when my son’s recently replaced iPhone turned out to be defective. Dead strips of pixels on the screen. No way to correctly read text, etc. 1st day of a 10 day vacation, and no way to use the phone properly. The place was slammed with people ( they definitely need a bigger store) and there were no appointments available. They rose to the occasion though, and worked us in and saved our trip. They hooked him up with a new iPhone and sent us on our way!!! We celebrated with some delicious gelato! I still smile about Apple Store was like coming home.
Not wild about the architecture but whatever.
Interesting location, close to Parco Sempione.
https://wego.here.com/directions/mix//Via-Giuseppe-Revere,-16,-20123-Milan,-Italy:loc-dmVyc2lvbj0xO3RpdGxlPVZpYStHaXVzZXBwZStSZXZlcmUlMkMrMTY7bGFuZz1pdDtsYXQ9NDUuNDcyNDk5ODQ3NDEyMTE7bG9uPTkuMTY4OTU5NjE3NjE0NzQ2O3N0cmVldD1WaWErR2l1c2VwcGUrUmV2ZXJlO2hvdXNlPTE2O2NpdHk9TWlsYW47cG9zdGFsQ29kZT0yMDEyMztjb3VudHJ5PUlUQTtkaXN0cmljdD1DYWRvcm5hO3N0YXRlPUxvbWJhcmR5O2NvdW50eT1NaWxhbjtjYXRlZ29yeUlkPWJ1aWxkaW5nO3NvdXJjZVN5c3RlbT1pbnRlcm5hbDtubGF0PTQ1LjQ3MjQ2MTcwMDQzOTQ1O25sb249OS4xNjg4OTk1MzYxMzI4MTI?map=45.4725,9.16896,15,normal
It would be impressive if Apple chose a location closer to
… closer in location to Galleria Vittorio Emanuele II: