Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products

“One of more prevalent narratives currently surrounding Apple is that the company has lost its innovative edge,” Yoni Heisler reports for BGR. “Indeed, many critics look at products like the iPhone 7 and the new MacBook Pro and quickly dismiss them as incremental but ultimately unimaginative upgrades.”

“Getting to the root of the problem, some place the blame for Apple’s alleged innovation standstill squarely on Tim Cook’s shoulders,” Heisler reports. “As the argument goes, Tim Cook is an operations wizard but far from a tech visionary capable of steering Apple’s product roadmap in the right direction. In turn, some believe that Cook’s ability to boost Apple’s bottom line comes at the expense of the company’s ability to push the technological bar higher.”

Heisler reports, “Steve Jobs actually warned of the inherent risk associated with a company who focuses more on profits and counting pennies than it does on delivering great new products.”

Read more in the full article here.

MacDailyNews Take: Imagine that.

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  1. That subtle little flip, takes 5 years to notice, but it is everything…
    Jobs was more than a visionary. Cook will never be there. He is stupid because he cannot learn from his disastrous mistake.
    It’s been five years and its all turning into a Spiral of Feces.

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