No, Apple, do not simplify, get better

“Critics say both Mac Pro and Mac mini are already dead and won’t see a refresh in 2017. That’s too bad. The Mac Pro has a crazy price tag and can’t easily be upgraded,” Wil Gomez writes for Mac360. “Ditto for the Mac mini. Change that, Apple. The company’s product line elsewhere seems cluttered with a mishmash of models. Take the iPad line. Please.”

“There are two iPad Pro models that use Pencil, but nothing else iPad does,” Gomez writes. “There’s an aging iPad Air 2 not updated in a few years, an iPad mini 4 with Touch ID, also not updated in awhile, and a very aging iPad mini 2.”

MacDailyNews Take: What’s the codename for the iPad family, “None?”

“This is easily fixed. 12.9-inch iPad Pro with Pencil. 10.9-inch iPad Pro with Pencil. iPad Pro mini with pencil. That’s the high end of the line,” Gomez writes. “To attract the budget hungry crowd, add both a 10.9-inch iPad and a 7.9-inch iPad mini. That’s it. Oh, and make them all micro-bezel and running the latest Apple designed A-Series CPUs. Stop shortchanging the customer by selling old products as new.”

“Apple sells a few hundred billion dollars in gadgets each year. Name another company that does that. Apple’s product line is full of profitable products. All of them make money, despite the extensive variations and inventory nightmare. Kill the Mac? That’s stupid. The Mac is hugely profitable. Dump Watch? Why? It’s like owning Rolex,” Gomez writes. “Instead, simply improve each product on a timely and consistent basis.”

Read more in the full article here.

MacDailyNews Take: Apple fans sure seem to be enthralled with Tim Cook’s “leadership” as of late.

Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015


  1. On that note, can we get NONE as an option in the survey on this page about Mac models we are in the market for? I’ve been curious to see the results but I don’t want to skew them by making a selection just to see them.

  2. It’s actually quite cruel to make the best class of OS and then not offer up the best gear to go with it or offer the options & design model your customers actually want instead of Apple telling us what we can HAVE. (Running it through the Ives filter – Has Jony even bothered to ask pro’s what they want?)

    I tire of being envious of the many options, towers and prices available for my PC workstation brethren.

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