IDC “reported poor sales of the Apple Watch in the September quarter of 2016. Their surveys conclude that sales declined some 71% and it was the result, according to IDC, of an ‘aging lineup and an unintuitive user interface,'” Gene Steinberg writes for The Tech Night Owl.Now I won’t comment on the latter, since I haven’t had enough experience with them to comment in a meaningful way. But watchOS 3, with loads of improvements, only shipped towards the end of that quarter, and the interface improvements may render IDC’s statement about usability moot.”

“It does make sense, though, for Apple Watch sales to be at a low ebb considering the product was first introduced in the spring of 2015. Anticipation of a new model could have also hurt sales,” Steinberg writes. “In any case, it’s clear that Tim Cook didn’t take kindly to IDC’s revelations, even tough they are probably correct. Instead, he wrote, in a statement to Reuters, that, ‘Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year. Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch.'”

“Nothing in that statement actually refutes the IDC report, although some members of the media appear to believe he’s doing just that,” Steinberg writes. “Instead, it’s clear Cook is focusing on demand for the new models, introduced in late September, during the holiday quarter.”

Read more in the full article here.

MacDailyNews Take: The point is that the IDC report covers a period guaranteed to be the lowest possible ebb of Apple Watch sales while also mixing $269+ smartwatches with $15 fitness bands to make market share look small to boot. If it wasn’t calculated to make Apple Watch look bad, it should have been.

And the Apple Watch UI was never “unintuitive.” It was just less intuitive than it could have been, as watchOS 3 proves quite nicely.

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