Apple is missing out on holiday sales of Air Pods

“Shares of Apple were slightly higher in early-afternoon trading today, as the tech giant offers gift cards for certain products, including the iPhone, iPads, Apple Watch Series 1, Macs or Apple TV, rather than discounts for Black Friday.,” Natalie Walters repots for TheStreet.

“Recode senior retail editor Lauren Goode said on CNBC’s ‘Squawk Alley”‘ on Friday morning… [that] these gift cards can help Apple move products off the shelves,” Walters reports. “The gift cards will also help encourage customers to come into the stores as they consider buying a product or products that they were previously hesitant about purchasing due to price, Goode said.”

“While Apple is trying to push products off the shelves, it has still not released its bluetooth headphones called Air Pods that were due out at the end of October,” Walters reports. “They are to be paired with the iPhone 7, which is the first model missing a headphone jack, Goode noted. The company is ‘missing out’ because bluetooth headphones have been on the upward trend even before the new iPhones came out and is a ‘hot gadget’ this season.”

Read more in the full article here.

MacDailyNews Take: Unfortunately, this is certainly not a new issue with Apple.

As we wrote a year ago:

Sometimes Apple, the world’s most profitable and most valuable company, still operates as if they only have five guys from NeXT working around the clock trying to do all the work on a shoestring budget.

Can’t manage to have a compatible Remote app or Apple Music-capable Siri for the Apple TV launch… Can’t have enough Pencils and Keyboards for the iPad Pro launch. Seriously? Can’t have any stock on hand for two months after the so-called the Apple Watch launch date. Can’t update their professional Mac for nearly two years and counting?

Why are these amateurish mistakes and lapses happening with startling regularity? You know, besides mismanagement?

Oh, you say, but Apple is making tons of money! Why, yes, they certainly are!

Listen, let’s be honest, Steve Ballmer could’ve generated the same kind of money “running” Apple Inc. given the massive momentum Steve Jobs handed over at his death. Sometimes, in fact, it looks like Steve Ballmer is running Apple. Although, no, it doesn’t really, because even Ballmer would have updated the Mac Pro by now, made sure he had enough Apple Watches ready so as not to pretty much totally kill launch momentum, and also had enough Pencils and Keyboards on hand for the iPad Pro launch. Of course, Ballmer would have never had the handle on the big picture that Tim Cook has – our issues with launches under Cook have to do solely with launch supplies and software polish.

We’re coming up on two years now (this December 19th) since the Mac Pro debuted with no updates which, along with the rest of the string of snafus (going back to John Browett, Apple Maps, no iMacs for Christmas 2012, no iPad 2 units for launch, etc.), is what understandably prompts this sort of “joke” and “failure” talk and the feeling that Apple is a bit sloppy in recent years.

We hold Apple to a high standard and we expect the company to execute better than they have of late. (read more) — MacDailyNews, November 27, 2015


  1. In re: the Air Pods, you guys just kill me.

    I really wonder how many posters here understand the complexity and size of what Apple does? In a recent quarter the consensus number of iPhones produced was 40 million units, i.e. almost half a million per day.

    Think about producing a product like a toothpick at that volume, a very simple product made from one material, that goes into a simple box. It works without testing.

    Now, think about producing an iPhone, the design, programming, ICs of every stripe, with an incredibly complex supply chain, difficult assembly, complex packaging. And it has to all work.

    Half a million a day, remember. Changing just a single part is no simple matter… at these volumes.

    There actually may be a few guys posting here wo could improve Apple’s trajectory. But most should be charitably considered Monday morning quarterbacks IMHO.

  2. Im seeing higher than usual marketing around all types inear headphones. Companies are pushing their ads and newsletters and deals out hard like there is no tomorrow. Looks similar to all types of smart watch campaingns before Apple Watch launch.

  3. When I go on my walks everyone I see have wired headphones. i know I could be missing some, but I’ve been really paying attention since I got mine and the neighborhood has plenty of money. It’s been a little surprising, especially with the runners who usually spend for gear.

    So I’d say Apple has not missed the boat yet. But it’s still another embarrassing miss for Apple. May they will come out with better colors. White is a little obnoxious. A nude and black would help. Plus, I’ve read that the sound quality is not any better than the regular EarPods which is OK to mediocre. But I doubt that’s the hang up. I find it hard to believe Apple would car about SQ very much.

  4. Okay but would you like Apple to release AirPods that will need to be recalled and don’t work or would you like them to work as advertised in the keynote. I personally would rather Apple get whatever problem solved first then put them out for sale.

  5. Ample Mancintshot is praminjm lamptrop wifth Ampel RaiDopods for Blaytenth walrus hamdphams can de beans an de Terainbyte for teh gim Balgiem was Nantherlend Trim Cork is dlazy camt aumpdate amank a Pro Mank namds a new Jan Ivey

  6. You will see that record sales happened for Apple’s Black Friday sales, and AirPods didn’t matter.
    When Apple gets the Airpods right, they will release them to the masses.
    Just hold tight, the best is coming.

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