Why the hell would Apple terminate AppleScript and Automator guru Sal Soghoian?

“Veteran Mac users across the developer and pro communities are reeling at the news that Sal Soghoian’s position as Product Manager of Automation Technologies at Apple has been terminated, after nearly twenty years at the company,” Jonny Evans writes reports for Computerworld.

“Soghoian announced his news in a note on his website and in public at the MacTech Conference in LA yesterday,” Evans reports. “‘I joined Apple in January of 1997, almost twenty years ago, because of my profound belief that ‘the power of the computer should reside in the hands of the one using it.’ That credo remains my truth to this day. Recently, I was informed that my position as Product Manager of Automation Technologies was eliminated for business reasons. Consequently, I am no longer employed by Apple Inc. But, I still believe my credo to be as true today as ever,’ he wrote.”

Sal Soghoian at Macworld Expo, January 2009
Sal Soghoian at Macworld Expo, January 2009
“Soghoian was in charge of macOS user automation technologies. These are powerful tools,” Evans writes. “Apple’s decision to axe Soghoian’s role suggests the company has no further interest in developing user scriptable tools, which will do nothing to negate concerns at the company’s future in the professional markets.”

Read more in the full article here.

MacDailyNews Take: This is awful, worrying news and yet another issue of concern for Mac professionals.

We first attended a workshop run by Sal back at a Macworld NYC in the late 1990s. Sal was fun and informative always! Apple has lost an unmatched, always-enthusiastic evangelist.

Good luck in your future endeavors, Sal!


  1. im cliping this from another post i made… though not directly related …it somewhat fits the issues .

    Im concered as many are..
    I write Apple .. constantly… voicing all these issues and concerns..
    I know sometimes they listen.. but if they hear us is a totaly different matter….

    2017, critical year for my assessment…. they better blow us away with some serious macs and couple more surprises… … and im not including iphone8 there. thats expected.
    If the Igore batterycase (and alike listed in my other post ) mentality keeps poping up in other new products… ill be very close to moving camps.
    Sorry Jonny … but im starting to develope a dislike for you… and getting fedup with your narrated videos and BS….
    Its not the Suave narration in soft voice and British accent that makes the product…….. these presentations are sounding like brocken records now….( its like sigh . there we go another Jonny thing again )

    Give us UNCOMPROMIZED state of the art , ergonomic/productive and beautiful products! Not Hot Air !

    APPLE cant charge a premium while not delivering best in all Ways and Fronts..
    From MacBooks to iMacs to MAC PRO.. to iPhones and IPad s.. to seriois capable os-s .


    I suggest all those who have real concerns to bombard apple with their thoughts . !

  2. I’m fine with Apple only advertising new colors for iPhones and in keynotes talking about how thin the new MacBooks are. But behind the scenes they should keep producing products that help us get our jobs done. I’m happy with silent upgrades. Thrilled.

  3. I’d call myself a power user, occasional pro. AppleScript and Automator complement each other alongside Bash scripting in the occasional instances when I need them.

    Maybe only used a couple of times a year, but holy crap they’re incredibly useful. They’re so much easier than scripting on any other platform.

  4. I’m curious what has Sal Soghoian done for us lately? I could never quite get my head around how to do Applescript without a lot of research and playing around. The syntax is obscure and finding out what things are possible equally obscure. Is that because Sal Soghoian got lazy with improvements? Or is it because he was held back from making improvements? Or am I a dumb ass who doesn’t get it? I don’t think so, because I’m a computer programmer, I’ve written objective-c but find applescript weird and obscure.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.