Why the hell would Apple terminate AppleScript and Automator guru Sal Soghoian?

“Veteran Mac users across the developer and pro communities are reeling at the news that Sal Soghoian’s position as Product Manager of Automation Technologies at Apple has been terminated, after nearly twenty years at the company,” Jonny Evans writes reports for Computerworld.

“Soghoian announced his news in a note on his website and in public at the MacTech Conference in LA yesterday,” Evans reports. “‘I joined Apple in January of 1997, almost twenty years ago, because of my profound belief that ‘the power of the computer should reside in the hands of the one using it.’ That credo remains my truth to this day. Recently, I was informed that my position as Product Manager of Automation Technologies was eliminated for business reasons. Consequently, I am no longer employed by Apple Inc. But, I still believe my credo to be as true today as ever,’ he wrote.”

Sal Soghoian at Macworld Expo, January 2009
Sal Soghoian at Macworld Expo, January 2009
“Soghoian was in charge of macOS user automation technologies. These are powerful tools,” Evans writes. “Apple’s decision to axe Soghoian’s role suggests the company has no further interest in developing user scriptable tools, which will do nothing to negate concerns at the company’s future in the professional markets.”

Read more in the full article here.

MacDailyNews Take: This is awful, worrying news and yet another issue of concern for Mac professionals.

We first attended a workshop run by Sal back at a Macworld NYC in the late 1990s. Sal was fun and informative always! Apple has lost an unmatched, always-enthusiastic evangelist.

Good luck in your future endeavors, Sal!

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