Revisiting the lack of new Macs

“With so much time elapsing since the last appearance of an influx of new Macs, questions have arisen about Apple’s commitment to the platform. It’s made worse by published reports of an up to 13% dip on Mac sales in the September quarter,” Gene Steinberg writes for The Tech Night Owl. “Compare that to the report that some PC makers actually reported slight increases for the same period.”

“I grant that a lot of my readers pay attention when new Macs arrive from Apple,” Steinberg writes. “They receive regular coverage across the world, even when the news is announced via a press release rather than a media event of some sort. But I also suspect most people who want to buy a new computer don’t wait for the new model to arrive, unless it appears imminent. Otherwise sales would be stacked in a short period across the year, and that’s not what is happening.”

“Still, there are question marks about how much Apple is willing to invest in the Mac platform,” Steinberg writes. “Other than the MacBook, which was refreshed earlier this year, there have only been rumors about one model, amounting to a major MacBook Pro revision. Supposedly it’ll be thinner and lighter, sporting a context-sensitive OLED strip that replaces the function keys… There is that recent email reportedly from Tim Cook, not officially confirmed, in which new Macs were promised. For the sake of argument, I’ll accept that the message as real, since Apple hasn’t denied it. And it does make sense that new Macs would arrive this month.”

Read more in the full article here.

MacDailyNews Take: That damnable little birdie keeps telling us “Soon.”

Where is Apple’s ‘October Surprise?’ – October 14, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
For some reason, Apple’s Mac sales plunged last quarter – October 12, 2016
As new MacBook Pro models loom, Apple issues fourth beta of macOS Sierra 10.12.1 – October 11, 2016
Thoughts on Apple’s MacBook Pro OLED touch strip – August 11, 2016
Apple preps all-new MacBook Pro line with OLED touch strip and more – August 10, 2016
Apple’s new MacBook Pro expected to feature OLED touch-panel, Touch ID power button – August 8, 2016
Sales suffer as Apple neglects the Mac – July 12, 2016
Apple’s Mac sales fall, economies shudder – July 12, 2016
IDC, Gartner: Apple’s Mac no longer bucking PC industry’s sales slide – July 12, 2016
Next-gen MacBook Pro could feature Touch ID power button – June 28, 2016
Leaked photos pretty much confirm 2016 MacBook Pro’s OLED touchpad – June 1, 2016
Thinner, lighter 2016 MacBook Pro may feature OLED display touch bar and Touch ID – May 24, 2016


  1. So earlier this year, my work MacBook Pro (2011) died. I figured that the wait wouldn’t be too long until the new models, so I haven’t had any replacement since and I’m just working off a PC desktop. I refuse to buy hardware that is so old!

    I’m absolutely flabbergasted that nearly eight months later there has not been a single update to hardware that I need to do my job. This is why you need to release new hardware every year!

  2. I oversee 5 iMac 27″ workstations and the AppleCare runs out on these Mac’s next August.

    My usual idea is to replace these Mac’s when the AppleCare runs out with a mid to high end iMac (gave up on the PowerMac a long time ago).

    If Apple continues to ignore the Pro market, I’m may as well move the lot to Windows, as it would be cheaper (of course), and currently a lot less hassle (which I’d never thought I’d hear myself say).

    The list of workarounds, hacks, additional software required to make the Mac’s fit in a corporate environment is getting longer by the day.

    If Apple doesn’t support the pro-market, a lot more goes away than just a few disgruntled content-creators.

    Adobe, Microsoft and all the developers that tie all that together will just give up on the macOS and this will have a negative halo effect on everything else (iPhone, Apple watch, Apple TV etc).

    I know I’m a small Apple customer, but I am loyal, and even I’m getting tired of Apple seemingly more interested in selling sparkly trinkets to the types of people you see in their ads, instead supporting the people who support the entire stack of products that Apple make huge profits from.

    The frustrating thing is that with all Apple’s cash, they could really have it all – they either choose not to, or more worryingly, there just aren’t the people at Apple who know how to do this anymore.

    My response to Apple’s ‘imminent’ but as yet, not official Mac refresh in October had better not be, “is that it?”.

    1. Excellent points.

      As I have said before, Apple with all their resources should release all NEW computers with specs that blow the competition out of the water!

      WTF APPLE?!?

      Apple owner since my Lisa… 🤔

  3. It seems like I’ve been waiting an eternity for the new MacBook Pros to arrive. I know they’ll arrive eventually, however I’m hoping for:
    Black MacBook Pro total redesign
    16gb ram standard, ability to go to 32gb or 64gb
    Upgraded graphics with 2gb ram
    Sure, I’m asking for a lot but why not? We’ve been waiting for long enough now. Here’s hoping Apple really give pro graphics guys the machines we need.

  4. We used to change out processors all the time on our G3-4 mini towers. Easy and fast. Used to change RAM too, but who would have ever thought that would stop being an option?
    If the new Macs can’t be upgraded I won’t buy one. Stupid and insulting and very un-Mac-like.

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