Pegatron chairman: iPhone 7 demand beating forecasts

“The head of a key iPhone assembler in Taiwan has hinted at better than expected demand for the latest smartphone offering by Apple Inc.,” Debby Wu reports for Nikkei.

“On the sidelines of 40th anniversary celebrations for Taiwanese PC company Acer Inc., Pegatron chairman Tung Tzu-hsien said consumers had demonstrated a willingness to buy next generation smartphones such as the iPhone 7,” Wu reports. “Tung said of the iPhone 7 range… that he remained ‘cautiously optimistic’ about sales while declining to discuss shipment numbers.”

“Tung’s Pegatron is a smaller competitor to Hon Hai Precision Industry, or Foxconn Technology Group, in the iPhone assembly market,” Wu reports. “The two share orders for the 4.7-inch iPhone 6s and iPhone 7, while Foxconn dominates assembly of the 5.5-inch iPhone 6s Plus and iPhone 7 Plus.”

Full article here.

MacDailyNews Take: On May 12th, Debby Wu reported for Nikkei that Apple’s iPhone would see “weak demand” due to a “lack of groundbreaking features for the upcoming iPhone 7.”

Now, all of a sudden, demand is “better-than-expected.”

What we wrote at the time in response to Nikkei’s “weak iPhone demand” report, in part: This “report” smacks of a plant designed to depress the price of AAPL. Plain and simple. And Nikkei seems to be the preferred place to do it.

Regardless of the news, positive or negative, take whatever Nikkei pukes out about Apple with much salt. (We’ve edited out the insipid negativity and anti-Apple bias peppered throughout Wu’s piece above.)

Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013

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