“So you think Apple is a tech company? No, you’re wrong,” Chris Messina writes for Medium. “In July of 1997, right before his return to Apple, Steve Jobs told BusinessWeek: ‘The products suck! There’s no sex in them anymore! Start over.’ Ten years later, building on the dripping sex and rock and roll of the iPod (touched with a Bono 💋 no less!), Jobs revealed the iPhone and changed computing forever.”
“Last week, Apple did it again, but for some reason, nearly everyone in Silicon Valley is confused about what just happened. I mean, I understand the confusion, but do people really think that the most significant announcement was the removal of the 3.5mm analog headphone jack? I mean, it was, but not for the reasons everyone’s panties seems to be bunched up about,” Messina writes. “Apple doesn’t give a shit about neckbeard hipsters who spent thousands of dollars on expensive audiophile gear that rely on 100-year-old technology to transmit audio signals.”
“Apple is securing its future, and to do that, it must continue to shrink the physical distance between its products and its customers’ conceptions of self,” Messina writes. “What Apple has done is produce something that isn’t a technology product, but is, rather, a fashion object—a piece of jewelry, an entertainment product, a status symbol, a genie in a bottle—that drips with sex appeal… So, don’t confuse AirPods with just another Bluetooth headset; that’s not what they’re replacing. AirPods offer a new relationship because they’re alluring, sensuous, and sultry: AirPods are sex sticks that fuck your ears. (Hmm. Or maybe your ears spoon them? I can’t decide.)”
Much more in the full article – recommended – here.
MacDailyNews Take: Some people do get it.
As for the AirPods looking alien: Tape a pair of wires on the ends of each and you’ll see that they look very much like the type of earphones that everyone is very used to seeing by now (which, for those who remember, we weren’t used to seeing before iPod – people thought those looked “alien,” too). We’ll all get used to the lack of wires soon enough. — MacDailyNews, September 14, 2016
Apple CEO Tim Cook: AirPods won’t fall out of your ears (with video) – September 14, 2016
What AirPods can tell us about Apple’s future – September 12, 2016
Hands-on with Apple’s new AirPods: Stayed in my ears, sounded awesome – September 10, 2016
Apple and a truly wireless future: AirPods are just the start – September 10, 2016
Whoever makes the first AirPods strap is going to get rich – September 8, 2016