Apple really does have the ‘courage’ required to dump obsolete technology

“Apple’s senior VP of worldwide marketing Phil Schiller said that it took ‘courage’ on the part of the Cupertino giant to drop the ‘ancient’ single-use headphone jack from the iPhone and roll that functionality into the Lightning port,” Adrian Kingsley-Hughes writes for ZDNet.

“Whether that comment made you roll your eyes, facepalm, or laugh outright at such a blatant act of self-aggrandizement and grandiosity (or all three),” Kingsley-Hughes writes, “I do have to admit that Apple is one of the very few companies that would be willing to do something so disruptive and take a short-term hit in order to move technology forward.”

“The headphone jack is now toast,” Kingsley-Hughes writes, “But it’s hardly the first technology that Apple has consigned to the tech graveyard over the years. Let’s list just a few…”

Read more in the full article here.

MacDailyNews Take: Apple leads. All others follow at a distance. As usual.

SEE ALSO:
Apple bets big on a wireless world – September 8, 2016
Whoever makes the first AirPods strap is going to get rich – September 8, 2016
iPhone 7/Plus is a $5 billion opportunity for Beats – September 8, 2016
By killing the 3.5mm headphone jack, Apple is doing something extraordinary for music sound quality – September 8, 2016
No headphone jack? No problem: How to listen to music while you sync and charge your new iPhone 7/Plus – September 8, 2016
Apple VP calls 3.5mm headphone jack ‘a dinosaur,’ says ‘it’s time to move on’ – September 8, 2016
Apple kills the headphone jack – September 7, 2016
Apple reinvents the wireless headphone with AirPods – September 7, 2016
Apple’s iPhone reveal: Death of antiquated 3.5mm headphone jack heightens anticipation – September 7, 2016

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