“Apple clearly has a difficult time figuring out how to conquer the living room. At one time, it was thought that Apple might be building a TV set. That emerged from a Steve Jobs quote in Walter Isaacson’s authorized biography of him,” Gene Steinberg writes for The Tech Night Owl. “Jobs announced the discovery of the greatest TV interface ever, and that surely freaked the industry.”

“There were reports over the years suggesting that Apple had sampled TV prototypes, but eventually abandoned the project because they couldn’t devise a viable marketing plan,” Steinberg writes. “But Tim Cook continued to repeat the claim that Apple was deeply interested in the living room, so how would that present itself? One possibility was to build a subscription TV service to provide an alternative to cord cutters.”

“Supposedly Apple tried to cut deals with the networks, without success,” Steinberg writes. “Well the new wrinkle is that Apple might just offer up the fourth-generation Apple TV as a partial replacement for TV Guide. So instead of using a DVR, you’d use the apps provided by TV networks for Apple’s streamer, and rely on that interface to provide smart TV listings, driven by Siri. You’d still need to cut a deal with the cable/satellite services or the dedicated streaming services, but it would all appear within Apple’s unique interface. In other words, Apple might become a TiVo alternative.”

Read more in the full article here.

MacDailyNews Take: Fits and starts.

Apple won’t be buying TiVo, they’ll be killing them – along with every other DVR-maker out there. — MacDailyNews, August 17, 2012

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TiVo releases $49.99 over-the-air DVR for cord cutters – August 25, 2014
TiVo founders unveil $49 Qplay; aims to present unified interface for hundres of sources – February 25, 2014
Why doesn’t Apple just buy TiVo already? – August 17, 2012