Where does the Apple TV go next?

“For as long as it’s been in existence, Apple TV has wanted to be something more than what it is,” Michael Simon writes for Macworld. “Whether it was purchasing and renting movies, downloading games and apps, or simply watching live programming, Apple’s digital media player has always been a step or two behind its expectations.”

“Even as it’s matured from a Mac-reliant box to a standalone streaming dynamo, there’s always been a sense that Apple TV’s potential is greater than its reality,” Simon writes. “And while it may have graduated from its hobby status, there’s still a sense that it’s a secondary device, something that adds value to the existing ecosystem but doesn’t really stand on its own.”

“At least not yet. During Apple’s third-quarter earnings call last week, Tim Cook teased a future for Apple TV beyond voice-controlled viewing and simplified sign-ins: ‘You shouldn’t look at what’s there today and think we’ve done what we want to do,” he said. “We’ve built a foundation that we think we can do something bigger off of,'” Simon writes. “The message is clear: After nearly 10 years in existence, Apple TV might finally be ready for its closeup.”

Read more in the full article here.

MacDailyNews Take: Wow, it’s shocking to be reminded that Apple TV has been with us for nearly 10 years!

So, where does the Apple TV go next? Hopefully to 4K capability, at the very least. To full-blown, affordable skinny bundles (fingers crossed) ASAP!


  1. No Siri support for my entire movie collection. Sure I can get Siri support for my Apple purchased movies but not for movies I have in iTunes library. You would think that after 10 years Apple would have figured it out how to do this wouldn’t you? No 4K support is another example of Apple continuing to be behind the times. PS on my 65 inch Sony you can really tell the difference Eddy.

  2. I just hope AppleTV NEVER becomes so OVERBLOATED with ADS, that it becomes hard to find the actual content that was originally purposed for each screen or page. When an entity decides that it has to KEEP SQUEEZING IN ADS to it’s content, in order to remain relevant, you know they’ve LOST their soul. I’ve followed some sites down their rabbit holes, where there’s 3 paragraphs of content and they put so many ads on the pages that you have to go through 4 pages just to get the 3 paragraphs of relevant info. Purists call them a “Sell-Out”, a “Cheap Bastard”, a “Stupid Company”, a “Big Barf”, a “Relevant Target”, a “Waste of Time” and other things not able to pass the filters on this site. If Apple EVER does that, I will probably make a conscious decision to become depressed and go live in a cave somewhere. LUCKILY, I no longer place that much stock in MacDailyNews, or I would have to do the same.

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