Apple’s problems are worse than you think or something

“Apple is about to become a much less significant consumer electronics business,” Jon Markman writes for Forbes. “Apple is in the midst of being blindsided itself by cloud-based, artificially intelligent assistants. They’re the future and the rest of the technology world has been ramping up for a while, building out data centers, open-sourcing software tools and perfecting consumer facing software. Amazon has Alexa, Microsoft has Cortana, Facebook has M, startup Viv Labs has Viv and Google has Assistant.”

“Siri still doesn’t live in the cloud. By design she lives on the device and has never risen above being more than a feature on a platform. Apple executives, especially Tim Cook argue that’s a good thing because it protects privacy,” Markman writes. “Siri will never be capable of answering complex questions or using context, and conversations are completely out of the question. So she compensates for her lack of understanding with trademark snark. While it’s cute in a sophomoric sort of way, it’s probably not a longer-term winning strategy. After all, you don’t hire assistants because they’re snarky. At some point they have to be able to do the job.”

MacDailyNews Take: Markman’s assertions simply do not mesh with reality:

[youtube https://www.youtube.com/watch?v=tL7IGKTiguQ?rel=0&w=570&h=321]

“Google Assistant, for example, skims all of your Google services for ways to help you track appointments, parcels, flights and hotel bookings, sports scores, stock prices, traffic on your morning commute and more,” Markman writes. “It builds a briefing page only accessible by you that lives on all of your devices across platforms.”

MacDailyNews Take: Correction: It builds a briefing page only accessible by you and Alphabet Inc. (unless and until they get hacked, of course.)

“By most accounts the next paradigm shift is artificial intelligence and voice. Apple is not built to compete in that new paradigm,” Markman writes. “See you on the other side. GOOG and AMZN remain among the best bets for the AI generation, with Facebook not far behind.”

Read more in the full article here.

MacDailyNews Take: Just getting this one in the database for future reference.

SEE ALSO:
macOS Sierra: The essential guide to using Siri on your Mac – June 24, 2016
Apple’s cutting-edge ‘differential privacy’ is opt-in – June 24, 2016
Conversing with Apple’s Siri in macOS Sierra already feels almost natural – June 22, 2016
Apple’s cutting-edge ‘differential privacy’ offers unique option for technology users – June 20, 2016
Apple’s use of cutting-edge tech will peek at user habits without violating privacy – June 16, 2016
Apple’s Siri digital assistant made Cortana look bad at WWDC – June 14, 2016
Apple unveils iOS 10, the mother of all iOS releases – June 13, 2016
Apple previews major update with macOS Sierra – June 13, 2016

34 Comments

  1. Ask the man on the street what Alexa or Cortana are and they wouldn’t have a clue. They possibly wouldn’t know what Siri is, but the point is that if Apple are so far behind why have none of the others options got any sort of traction. Amazon claim success but where are the numbers, and more relevantly the profits?

    1. Would not have a clue, or could not care less. The latter I am afraid. Technology just isn’t that big of a deal for the masses. The masses are far more ignorant today because there is too much to be knowledgeable about.

    2. Ask Markham the same question and you’ll find that he doesn’t know either. SIRI prior to Apple’s acquisition of VocalIQ, which, interestingly, wasn’t mentioned in Markham’s examples of AI engines.

      VocalIQ leapfrogs all competing commercial AI engines on the market today, including startup Viv Labs, who are former Apple employees acquired when Apple bought SIRI. Viv is better than SIRI PRE-VOCALIQ.

      Read more about VocalIQ and how it compares to Google Now and Microsoft’s Cortana at http://www.techinsider.io/how-apples-vocaliq-ai-works-2016-5

  2. ““Siri still doesn’t live in the cloud. By design she lives on the device”

    That’s not true. You need to have an Internet connection to use Siri. If you try to use Siri when your iOS device is not connected to the Internet, you’ll get an error message that says “Siri not available | Connect to the Internet”.

    1. Yes glad someone else saw that one this guy clearly needs his assistant to do a little research. It wasn’t long ago that we had similar critics claiming that siri was behind because it didn’t exist on the device like some others now it seems its behind because of the opposite. I think we can see who is behind in giving any rational critique on the matter without any assistance whatsoever.

    2. Siri is on the device and connects to Apple servers to draw answers from vast databases of stock answers. It also performs searches. Cloud-based software and software on a device that connects to the Internet are different animals.

  3. I’m sorry. I do not know what you mean by

    “Apple is about to become a much less significant consumer electronics business,” Jon Markman writes for Forbes. “Apple is in the midst of being blindsided itself by cloud-based, artificially intelligent assistants. They’re the future and the rest of the technology world has been ramping up for a while, building out data centers, open-sourcing software tools and perfecting consumer facing software. Amazon has Alexa, Microsoft has Cortana, Facebook has M, startup Viv Labs has Viv and Google has Assistant.”

    Would you like me to search for it?

    This might get 3d place award for the most stupid story of the week, after Pelosi and the government inventing the iPhone, and the Florida man who invented the iPhone.

  4. This is the same stuff he has been writing for awhile – Amazon and Google will win over Apple by AI. But he is likely shorting AAPL as a motivation, and he is willing to intentionally make factual errors (aka lies) like Siri not being in the cloud.

    I just step over his stories like I would step over crap on the sidewalk.

  5. Apple has not been ignoring on AI and more importantly they’ve concentrated on private AI Who would you trust with health care related AI – Apple or google ? And when the government starts passing privacy laws who will already be ahead of the game. I see Apple doing to AI what they did with multi touch. Before Apple you needed a $50,000 Microsoft table. Google needs a server farm to preform image recognition. Apple is doing both on a cell phone.

      1. Just posting hate and vitriol should be an automatic “Comment subject to moderation” notice, or so you would think. I must admit idiots like this do bring out the worst in me. I don’t like suffering fools like this.

        1. Ironic then that every other one of your own posts is spewing vitriol as you shadow box against imaginary trolls. Bottom line is that if someone doesn’t agree with you, then you think they should be banned. That’s not how free speech works, buddy. Moderate your own forum if you want to be speech cop.

          1. I was waiting for another soul to stab out at me. The vitriol from yours truly only is directed at other clueless posters with an assholic disposition. Your comments are disingenuous and specious. I disagree, free speech doesn’t include yelling “FIRE!” in a crowded theater. It you can’t differentiate between an intelligent post and one derived from unreasoning hate and pointlessly vindictive that’s YOUR problem. Moderate yourself Bunkie.

  6. Apple will answer these clueless so-called writers with a sound and thunderous boom. And as usual they will never apologize for their abject stupidity and lack of vision. Not to mention hubris. Someone needs to take away from these guys the ability to write and post with any level of authority. They don’t even have the courtesy (or CYA sense) of admitting Apple might still have something up their sleeve.

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