Apple+IBM enterprise alliance scores major retail win; iPad ‘sales assist’ app rolls out across 2,300 Boots stores

“UK pharmacy and beauty chain Boots is the first company to roll out a new retail app developed as part of IBM and Apple’s enterprise deal,” Steve Ranger reports for ZDNet.

“IBM’s ‘Sales Assist’ app allows iPad-touting sales staff to show product information and reviews to shoppers, to find out whether a particular item is available in store or at a nearby branch, and to order items for next day delivery,” Ranger reports. “The retailer is running the app on 3,700 iPads across its stores.”

“Previously, staff used the retailer’s website on their tablets, but the site includes additional content that makes it harder to navigate and doesn’t connect to the retailer’s internal systems,” Ranger reports. “The app was developed under a deal signed by IBM and Apple in July 2014 to work together on developing enterprise apps and selling iPads, iPhones, and the Apple Watch… Boots is using Bluemix, IBM’s cloud platform, to link Sales Assist with the company’s applications and data. The retailer’s website also runs on IBM WebSphere Commerce… Shamayun Miah, IBM’s European VP of Apple partnerships, said… Enterprise app rollouts, such as the one undertaken for Boots, are increasingly focused on a single platform, such as iOS.”

Read more in the full article here.

MacDailyNews Take: Smart company’s use Apple’s integrated macOS, iOS, and watchOS platforms to give their businesses a leg up in efficiency vs. those company’s that have mistakenly and shortsightedly shackled themselves to an inefficient, unmanageable hodgepodge of mismatched hardware and incompatible software.


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