Why Apple’s holding back Messages for Android: Hardware sales

At WWDC on Monday, Apple “again declined to extend its much-loved and much-used iMessage messaging system to Android, even though Google still seems vulnerable in this area,” Walt Mossberg reports for The Verge.

“Apple did announce a clutch of new features for iMessage, like giant emojis, and handwritten texts. And it’s turning the service into a true platform that can host third-party apps like cash transfer services, stickers, photo editing, and restaurant reservation apps,” Mossberg reports. “But all of this seemed more about keeping people on Apple hardware than about building the biggest possible services.”

“When I asked a senior Apple executive why iMessage wasn’t being expanded to other platforms, he gave two answers,” Mossberg reports. “First, he said, Apple considers its own user base of 1 billion active devices to provide a large enough data set for any possible AI learning the company is working on. And, second, having a superior messaging platform that only worked on Apple devices would help sales of those devices — the company’s classic (and successful) rationale for years.”

Read more in the full article here.

MacDailyNews Take: Show of hands: Who bought or is keeping their iPhone because it offers the Messages app?

If your hand is raised, on a scale of 1-10 (1 = least important, 10 = most important) how important to your iPhone purchase/retention is Messages?

Apple’s new iMessage is great, but why the hell isn’t it on Android, yet? – June 14, 2016
Apple’s iMessage and Siri will allow iOS 10 users to send money via Square Cash – June 13, 2016
Apple to deliver iMessage to Android at WWDC – June 9, 2016


  1. Messages is a free service, not subject to SMS charges, running through Apple servers, paid for by sales of Apple hardware. Why would Apple incur the cost to run a service for the world? Would they start charging to accommodate the costs associated with a huge influx of new users? How would they explain the new costs for a formerly free perk to the Apple community? Who even thinks this would be a good idea?

  2. Loving iMessages. Use it constantly. Funny I haven’t run into any problems messaging anyone I know, including contractors and vendors. Maybe that’s because they don’t use POS mediocre cell phones from lying-in-wait copycat thieves?

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