“All around us, the landscape of the TV market continues to buckle and heave as old players scramble to hold on and new entrants jockey for position. Cable companies maintain that cord cutting isn’t a big deal, but at the same time, they are busy launching their own Netflix-style streaming services,” Mathew Ingram writes for Fortune. “Now Hulu — jointly owned by Disney, 21st Century Fox, and Comcast — says it is going to offer a cable-style streaming service.”
“Given the massive marketplace that TV represents, especially from an advertising point of view, there are a couple of names that seem like they should be obvious players in this Game of Thrones: Namely, Google (or Alphabet) and Apple,” Ingram writes. “But neither of them offers anything close to a cable-style streaming TV service yet, despite many attempts to build one.”
“For both Google and Apple, the problem comes down to cost,” Ingram writes. “Both want to offer a service equipped with a selection of different channels from different TV networks and providers, and they don’t want it to cost more than about $30 a month because otherwise not enough people will be tempted to sign up… [But] the more competitors there are pushing streaming services, the more downward pressure there will be on prices for that content. That’s the main reason why you keep seeing reports about Google and Apple working on cable-style services that never seem to appear. (Amazon is in much the same boat.) ”
Read more in the full article here.
MacDailyNews Take: The dam is going to break sooner or later. Hopefully Apple is already poised and ready for the flood with their ark well constructed this time – as opposed to how they launched their patched up dinghies named “Apple Music” and “Apple TV” last year.
SEE ALSO:
Google’s YouTube said to plan ‘Unplugged’ Internet TV service for 2017 – May 4, 2016
Hulu could beat Apple to market with cable-style Internet TV service – May 2, 2016
ESPN president: Don’t hold your breath for standalone ESPN streaming – February 18, 2016
Apple cuts the cord on Internet TV plans – December 17, 2015
Apple, TV networks clash over size and makeup of Internet TV bundle – December 9, 2015
Apple debuts new Apple TV ad, ‘The Future of Television’ – December 9, 2015
Greedy media companies stymie Apple’s plan to offer Apple TV Internet TV package – December 9, 2015
CBS CEO Moonves says Apple puts live TV service ‘on hold’ – December 8, 2015
Fox’s James Murdoch, CBS’s Les Moonves hint at looming Apple Web TV service launch – November 5, 2015
CBS CEO Moonves says Apple TV content deal is likely – October 14, 2015
CBS CEO: We’re still in negotiations with Apple over new Internet TV service – May 27, 2015
