“Bloomberg reported this morning that Trent Reznor, of Nine Inch Nails fame, will help ‘oversee’ a completely overhauled version of Apple Music, Cupertino’s Spotify-like streaming music service, that’s set to debut at WWDC in June,” Nicholas Deleon writes for Motherboard.
“If there’s anyone whose extensive experience with digital music can help guide Apple’s streaming efforts (and it could use all the help it can get, beset as it is with a confusing user interface and so-so features like the Connect social hub), it’s Reznor, who was an active participant in the early digital music scene when record labels were still afraid of the likes of The Pirate Bay and long before Spotify taught people to embrace streaming,” Deleon writes. “Reznor first joined Apple as part of the $3 billion acquisition of Beats, but his digital music chops date back to 2007.”
Deleon writes, “Simply put, Reznor possess one of the keenest minds when it comes to how fans consume digital music, and that kind of knowhow is exactly what Apple Music needs to stand out from the pack.”
Read more in the full article here.
MacDailyNews Take: Hopefully, the second time’s the charm. We’re tired of Apple’s disjointed Apple Music conglomeration.
SEE ALSO:
Apple Music’s iOS 10 revamp to offer simpler UI, ‘huge artwork,’ and more – May 4, 2016
Apple preps sweeping changes to Apple Music – May 4, 2016
Spotify dims as Apple Music shines – April 27, 2016
Apple Music needs a web widget – March 8, 2016
Yet another example of how Apple Music is messed up – December 16, 2015
Apple admits it has ‘homework to do’ to improve Apple Music – September 3, 2015
Apple Music, both on iOS and OS X, is an embarrassing and confusing mess – July 10, 2015
Trent Reznor on Apple Music: Other services ‘left me feeling lacking’ – June 30, 2015
Trent Reznor on Apple secret project – October 31, 2014
I’m not 100% sure that the problem is that Apple didn’t know how people consume music. It seems like the problem was that Apple had the wrong people thinking about UX in general, and the UI specifically.
Listen, I wish Trent all the best. Maybe he can improve it. But the UI already looks like a bunch of music guys (rather than UI guys) had their way with it. Hope that changes this time around.
My understanding is that Reznor was one of the main architects of the Apple Music interface. Assuming that’s true, why would anyone conclude that he would be the perfect person to overhaul it? Just asking.
Could not agree more….
I think the mess apple music ui is now is mostly due to his lack of expertise in ui .
Yes, the UI needs to be fixed.
I am concerned with features. There are features that both Pandora and Spotify have that I wish Apple Music had.
Rezone? Well he’s young than Iovine. LOL Apple still not getting music sub service. Another nightmare I predict.
Hey Apple try someone under 30, but really under 20 to fix it.
No. An interface needs to be usable for everyone. Not just those people under age 20.
Trent Reznor doesn’t sound like the right person, either.
screw Apple Music….. Can they just overhaul and actually fix iTunes?
YES PLEASE!
iTunes and Apple Music are now one; they exist in the same app on the Mac; their fortunes are intertwined. You can’t fix one without fixing the other.
Trent Reznor will help rebuild Apple Music.
Yes, and Bono will fix iTunes.
Never signed up with Apple Music. Had enough experience being an early adopter for other Apple products.
Until Apple cleans up that mess called iTunes, can’t imagine adding Apple Music.
Sounds like the Hemodroids are all out and bashing. A pathetic bunch you are.
I don’t have a problem with iTunes. Yeah, it’s big, but it does what I need & works fine for me.
My problem with Apple Music were all of the reports that it screwed up your music library.
I’ll wait a few iterations before I give Apple Music a try.
If Apple deems an overhaul of Apple Music is needed, then so be it. I, for one, have explored, discovered, and indulged in what is there now. Like a smorgasbord, more than I need, but I walk away satisfied.
This is definitely a part of the business where Apple is still fumbling and bumbling. I’ve had ‘OMFG’ moments, reminiscent of most-hated moments using Microsoft schlock, dealing with the Apple iTunes and Mac App Store. Just let ME loose on it and I’d tear it up a storm! Trent Reznor can definitely do it right.
“but his digital music chops date back to 2007.”
Wow that far back?!? Gee!
Trent Reznor is wonderful, and a perfect fit for this.
I think Apple should pick up a set of successful record producers and band managers to do this. Treat it more like; “How do I promote the most diverse musical band in the history of music?” Consider getting subscriptions to be on par with how do I get people into a life long music festival.
Trent Reznor is not the person that should lead this effort. He’s a fantastic musician. But he’s no UI expert; the kind that Apple doesn’t hire anymore.