Nearly 8% of Americans already own an Apple Watch

“Fluent Research recently conduced an interview with over 2,500 American’s nationwide and determined that the Apple Watch is nearly 8% of American’s already own an Apple Watch,” Abdel Ibrahim reports for WatchAware. “The survey asked users why they purchased one as well as various other questions regarding usage. Interestingly enough, Fitness was one of the top reasons why folks purchased one.”

Here’s what else they found:
• Three in five users said they plan to upgrade their Apple Watch when the next version is released
• Those who currently have an iPhone are likely to purchase an Apple Watch within the next year
• The public is not completely sold on the idea of whether or not the Apple Watch will be a useful product in about a decade
• Health and Fitness is the number one reason people are buying Apple Watches (80%)
• 75 percent use their Apple Watch for listening to Music, while 61 percent use it for Apple Pay

Full article here.

MacDailyNews Take: So, on average, every 12th person or so that you pass on the street in the U.S.A. is wearing an Apple Watch. That’s first generation, no less.

Eleven people wasting their time and one person efficiently moving through their day armed, literally, with their Apple Watch, not craning their neck, fixated on their iPhone display, saving bits of time here and there that really add up to a significant chunk of time by the end of each day.

1 out of every 12 Americans already has an Apple Watch. Quite the “flop,” huh? 😉

Analyst: Next-gen Apple Watch to be up to 40% thinner, debut at WWDC in June – April 8, 2016
Analyst: Apple smartbands are a part of the Apple Watch’s future – April 8, 2016
Apple Watch predicted to capture 50% market share in 2016 – March 17, 2016
Thanks to Apple Watch, smartwatches are now more popular than Swiss watches – February 19, 2016
Canalys: Apple shipped over 12 million Apple Watches in 2015, two-thirds of all smartwatches shipped in 2015 – February 5, 2016
Apple Watch kickstarted interest in wearable devices; sales of fitness trackers and VR headsets are set for rapid growth – February 2, 2016
Apple Watch beats Rolex in luxury brands ranking – January 29, 2016
Apple Watch revenues expected to be $8.4 billion for first year – January 26, 2016
Juniper: Apple Watch has already cornered the smartwatch market – January 12, 2016
Apple COO: ‘Apple Watch marks the end of single-function wrist devices’ – January 7, 2016
Fitbit either doesn’t understand Apple Watch or hopes consumers won’t; neither is good for the company – January 6, 2016
Fitbit exec calls Apple Watch a ‘toy,’ Fitbit shares crater more than 13% after unveiling Apple Watch Sport knockoff – January 5, 2016
It’s official: The Apple Watch is destroying the so-called competition – November 20, 2015
As Apple Watch sales ramp, Swiss watch makers suffer biggest slump in six years – November 19, 2015
Apple Watch models take top four spots on 10 most-wanted smartwatches list – November 18, 2015
Apple Watch is 2016’s hottest holiday gift – November 18, 2015
Apple has already sold more than $1.7 billion worth of Apple Watches – October 29, 2015
Strategy Analytics: Apple Watch sells 4.5 million units in Q315, takes 74% global smartwatch market share – October 28, 2015
Apple Watch users are abandoning traditional watches – September 15, 2015
Over 1 million Apple Watches already sold in China – September 3, 2015
Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
IDC estimates Apple sold 3.6 million Apple Watch units in Q2 – August 27, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
Swiss watch exports decline most since 2009 – August 20, 2015
Apple Watch takes 88% of total smartwatch revenue – August 14, 2015
Apple Watch kills a entire industry in three months – August 12, 2015
U.S. wristwatch sales post biggest drop in seven years after Apple Watch debut – August 7, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015


  1. Go do a random sample by looking at peoples wrist, not conducting an interview.

    If you queried 2500 people on how many have an IQ over 110 you would probably receive over an 80% affirmative response.

  2. My guess is Apple will achieve 100% sales growth with the Apple Watch 2, equaling around 70 million sales. In the first year of existence the Apple Watch generated as much profit as Facebook did in their last four quarters. Since the Apple Watch business is growing much faster than Facebook’s business, I believe the P/E of the Apple Watch business should be double that of Facebook. This means the Apple Watch business should be worth $480B. Currently, investors think the Apple Watch is a flop, which means it has a P/E of zero. Investors have a lot of catching up to do.

    On a side note: The Apple Watch proves Apple can still innovate and is way ahead of the curve. This proves the DNA of Steve Jobs has not left the building. Last night I was surfing YouTube and came across this video of Steve Jobs showing the features of the NeXT Computer. In 1992 this system was light years ahead of everybody else. The point is, investors have wrongly discounted the future of Apple with no Steve Jobs. The Apple Watch and are other Apple products prove Apple is doing just fine.

    For your viewing pleasure, Steve and NeXT in 1992:

  3. Baloney! I live in the San Francisco Bay Area, where Apple products can be seen everywhere; but I have never seen even a single person wearing an Apple watch.

  4. Apple fanboys will glom onto anything that supports their own delusions. Apple has refused to reveal Apple Watch sales data and no “statistics” can prove actual sales data. Pathetic fanboys.

  5. Has to be a completely bogus figure. 30 Million teens to middle age adults owning Apple watches… …i.e., that would have to be something like 16% of these demos to hit 8% of the population??

    No way. I know many hundreds of people in all walks of life (many making decent money) and ONE (a niece) has one. And I’ve seen maybe 3 or 4 others “in the wild” in the last year.

    Nor do I recall $15B (average of $500 with watches and accessories) showing up in the “other” category in recent quarterly reports.

    I repeatzzz: No way. Period.

  6. Mac Daily News: “So, on average, every 12th person or so that you pass on the street in the U.S.A. is wearing an Apple Watch. That’s first generation, no less.”

    Gee, I didn’t even see the invisible model announced. The headline debunking this hokum should be “The King’s new Apple Watch.”

    For shames, MDN….

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