At Apple, ‘Pro’ is the new normal

“Apple’s latest 9.7-inch iPad Pro changes the tablet game. While it continues to sell an iPad Air and iPad Mini, it’s crystal clear the Pro tablet range is now Apple’s main attraction,” Jonny Evans writes for 9to5Mac. “Apple saw that as tablets become more commoditized it needed to reset its place in the industry. That’s precisely what the company is doing as it refocuses its iPad arm around one magic word: ‘Pro.'”

“Pro is not about tablets with which to consume digital experiences. It is about tablets you use to create those experiences,” Evans writes. “This isn’t hyperbole – you only need to ponder Apple’s move to ensure most iOS users are on the latest chips. There is a connection between increasing levels of computational power in mobile devices and the company’s future platform plans.”

“That’s why I think the company should introduce an iPad Pro mini,” Evans writes. “I think it will be the best reporter’s notebook I’ve ever used and I can’t wait to see it.”

Read more in the full article here.

MacDailyNews Take: iPad mini Pro? Hmmm… Any takers?

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