Apple’s online store is currently offline, displaying the familiar message that often, but not always, precedes new product additions:
We can’t wait to show you what we have in store.
Our virtual doors are just about to open. Thank you so much for your enthusiasm and your patience as work to get everyone in as quickly as possible. Keep checking becuase it won’t be long now.
Apple is scheduled to hold a special media event today at 10am PDT / 1pm EDT.
MacDailyNews will present live coverage of Apple’s special media event keynote address later today at 10am Pacific/1pm Eastern.
That message does not appear everywhere. It seem to appear only on products affected by today’s announcements. I noticed it for iPhone 5S, iPad Air, iPad mini 2. AND interestingly ALSO for iPhone 6 and Accessories (under Mac).
Perhaps the iPhone announcements will also affect last year’s (current middle choice) iPhone 6. And maybe a standalone “5K” display.