Apple Watch predicted to capture 50% market share in 2016

“While the Apple Watch captured an impressive 75.5 percent share of the smartwatch market through its launch quarter last year, market research firm IDC predicts that watchOS will gradually cede market share to competing platforms such as Android Wear, Tizen, and Pebble OS over the next four to five years,” Joe Rossignol reports for MacRumors.

“IDC forecasts that the Apple Watch software will capture 49.4 percent market share in 2016, but that figure is expected to drop to 37.6 percent in 2020,” Rossignol reports. “IDC expects global shipments of 237.1 million wearable devices in 2020, up from an estimated 110 million in 2016, as the wearable market continues to grow. ”

“The decline in market share will not be indicative of fewer Apple Watch sales, as sales of the wrist-worn device are projected to rise from an estimated 14 million units in 2016 to 31 million in 2020,” Rossignol reports. “Comparatively, Apple sold an estimated 11.5 million watches over the final 8 months of 2015, based on combined IDC and Strategy Analytics data.”

Read more in the full article here.

MacDailyNews Take: Take IDC’s predictions of future market share with several tons of salt.

IDC: Windows Phone to surpass Apple’s iOS by 2015 – June 10, 2011


  1. That number will not be enough for Wall Street’s greediest investors. Wall Street’s expectations are close to 80% or AppleWatch will be considered a total failure. They would like AppleWatch’s market share to be like Android OS’s market share. Greed is good, but just not for Apple.

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