“Following the extensive 60 Minutes piece last December, Charlie Rose has shared yet another interview with Apple design head Jony Ive,” Chance Miller reports for 9to5Mac. “In the 35 minute interview, Rose and Ive discuss the qualities that “make Apple Apple” and the role of design in the company’s identity.”
“One interesting tidbit in the interview comes with Ive telling a story of a time he and late Apple CEO Steve Jobs were shopping in Italy,” Miller reports. “Ive described how both of them immediately noticed a certain change in reflection on a knife that was for sale, something that Ive believes shows how close he and Jobs were and just how like-minded they were when it came to noticing design qualities.”
“Also on that relationship, Ive talked about how in his early days of working with Jobs, he would try to get the former CEO to be slightly nicer when it came to analyzing design ideas,” Miller reports. “Jobs, however, didn’t buy Ive’s theory and said that Ive was too worried about wanting the rest of the design team to like him. Ive explains that this led to the culture of the team being focused on designing the best products, not letting ‘personal frailties’ get involved.”
Read more in the full article here.
MacDailyNews Take: Love this quote:
Our job isn’t to make money for Apple. Our job is to make the best products that we can. We trust if they are good and we trust if we are competent and we do our jobs in trying to describe them and we are competent in making them, they will be attractive and bought. They will be bought in volume and we will make money. — Jony Ive