“Competing browsers like Chrome or Firefox assign plugins like AdBlock Plus the task of blocking ads. But with Opera’s 37.0.2162.0 developer build for Mac OS and Windows, it’s baked right into the software,” Mark Hachman reports for PCWorld. “Opera claims that turning on the ad-blocking feature can cut page load times by a whopping 90 percent, which PCWorld confirmed using a test build. ”
“Google’s business model depends on selling online advertising. But with a business model that doesn’t depend on it (and less than two-percent market share), Opera can afford to lead the charge against intrusive or annoying web ads,” Hachman reports. “What we don’t know is what the Web will look like when users block ads and ‘free’ content providers restrict access in retaliation.”
“Browsing sites like PCWorld.com while blocking ads prevents that site from receiving ad money that would pay for the site and its content. (Full disclosure: IDG, the parent company of PCWorld, is running tests on Greenbot.com, where users who are running an ad blocker will receive messages asking them to turn it off to support the site. Other sites have simply refused to serve content to users who use ad blockers)” Hachman reports. “This week, the International Advertising Bureau’s research lab released a guide to engaging with ad blockers, as well as a script that IAB clients can place on their Web sites to detect their use.”
Read more in the full article here.
MacDailyNews Take: Due in part to ad blocking, the shift to mobile (where ads pay less than on the desktop), some decline in desktop CPMs, and other circumstances, we’ve been forced run some advertising that we’d rather not have to resort to running in order to pay the bills.
We hope this is a temporary situation as we’re working on various means to get back to fewer, more tech-oriented ads. To everyone who’s been patronizing our advertisers to support MacDailyNews, a BIG THANK YOU as it’s helping us toward our goal of minimizing ads!
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