“Yahoo is shutting down about half of its content verticals,” Peter Sterne reports for Politico. “A source familiar with the matter said that Yahoo was shuttering its tech vertical and moving some of its staff — including former New York Times columnist David Pogue — to Yahoo’s news vertical. Other verticals being shut down include food, autos, health and music. Eater first reported that the food vertical was being shut down. Skift also reports that Yahoo’s travel vertical is being shuttered.”
“As part of the changes, Yahoo Tech editor in chief Dan Tynan is leaving the company, he announced today in a farewell memo to staff Wednesday,” Sterne reports. “‘Well, that was not entirely unexpected. Eight Hundred and Four days after taking the purple, my career as a Yahoo is over,’ Tynan wrote in the memo.”
Sterne reports, ‘Tynan joined Yahoo Tech as a columnist in December 2013; he was promoted to editor in chief in July 2015.”
Read more in the full article here.
MacDailyNews Take: Mayer took on an impossible job and deserves credit for staying with the thing when it would have been easy to simply walk away from the mess she inherited.
Marissa Mayer would be a wonderful CEO with the right company.
SEE ALSO:
Yahoo CEO Marissa Mayer gets a chance to make one last stand – February 3, 2016
Yahoo to lay off 15% of staff, close five offices, explore non-strategic asset sales – February 2, 2016
Yahoo investors running out of patience with CEO Marissa Mayer – January 4, 2016
Hedge fund manager blasts Marissa Mayer for equipping employees with 22,000 iPhones – January 4, 2016
Yahoo board to weigh future of company, Marissa Mayer, source says – December 2, 2015
Yahoo or Microsoft can terminate search deal anytime on or after October 1st – April 21, 2015
Microsoft loses exclusivity in Yahoo search deal shake up – April 17, 2015
Yahoo gains further US search share; Google falls below 75% for first time – February 3, 2015
Microsoft, Yahoo vie to become Apple Safari’s default search option – November 26, 2014
Firefox dumps Google for default U.S. search, switches to Yahoo/Bing – November 20, 2014
Yahoo’s Marissa Mayer was right to ban working from home, right? – August 12, 2014
Yahoo CEO Marissa Mayer wants to save Google a billion dollars – April 18, 2014
Yahoo’s strategy: Rebuild search, take share, win iOS from Google – April 17, 2014
“wonderful CEO with the right company”? Based on what evidence?
are you kidding look at that smile!
Google has been.
Marissa Mayer is a flaming liberal that will destroy any business she touches.
Gary (above) is a flaming dick – this is very know and well published!
You’re just butthurt that your name is Gary. Say it a few times. “Gary”. “Gary”. Gross.
Might be the worst/grimiest/slimiest name on the planet.
Haha. Gary.
You mis-spelled “Carly Fiorina” and “conservative”, since she took a well-run company (HP) and effectively destroyed it.
If Pogue was smart, he’d have never left the NY TImes, which is admittedly a sinking ship in its own right, but still a bit more seaworthy than Yahoo.
True, Pogue gambled on the Yahoo gig. The Grey Lady was a dead end job and he chafed at the strictures of its stodgy editorial board. Yahoo seemed like a breath of fresh air in comparison. Not to worry about the lad, however. He’ll find work alright.
Oh, indeed! Highly compatible brain structures have we.
I honestly don’t know how David Pogue works as hard as he does. He could drop the news beat entirely and do just fine. In any case, he’s a master of his field and a lot of fun.
is it too late for her to run for President ? ? ?
I agree with MDN’s take. Time will tell if she get the opportunity to shine with a company in its better days.
. . . although I have not been working under her, so I don’t have a first person point of view.
I would love the first person view from under her, wether working or playing!
Good for you, eMo. I, too, prefer straight-up sexual innuendo to a double entendre.
Those double thingies are good! I was just at Starbucks and ordered one (or was it two?).
She had that at Google and was passed over.
What in the hell is a vertical? I can kind of guess that’s it’s some section or department but at least they could explain. Great journalism.
You’re on the Internet, right?
Look it up.
Oh, alright, here: The term “vertical” is commonly used to refer to media that cover particular “verticals” or industries: health, law, technology, etc.
It’s not up to me to use a search engine to look up everything in sight dickwad. From some other comments, it’s not as common as “little e” einsteins like yourself think it is, so GFYS.
It’s a common business term, at least in corporate world.
Yes, mdfcap10. It IS up to you and every other person on the Internet to DIY their own homework, you eenie-weenie. What’s with the obscene hatred of learning something new all on your own? It’s called being alive.
FO DEREK. SLIMEBALL. You obviously know fck all about journalism.
You’re such a happy voice of reason amidst the darkness of ignorance. – – 😆 Just kidding! Anonymous coward you, of course. Why bother? What drives your self-loathing?
I don’t know about you, but I don’t want to have to do web searches to understand every article I read.
That being said, he could have done the search before asking here.
——RM
I do my best to avoid elitist approaches to anything. My knowing more than another person speaks nothing to the quality of another person. But when someone REFUSES to use free tools available at their fingertips to inform and educate themselves, THAT shouts out the quality of that person. They are either juvenile of the willfully ignorant scum who ruin my country with their willful acts of ignorance. I don’t want to know them. They’ve turned their back on the point of being alive. It is THEY I’d like to see deported.
Hmm. What were those islands we irradiated with nuke tests in the Pacific? They’ll do nicely. 😉
A hard on.
My first question was, “What’s a vertical?” I’ve been a Web developer since 2000 and I’ve never heard that term. I’ve heard horizontal and vertical in relation to information architecture and content distribution, but not vertical as a synonym for content area.
Maybe I’m sheltered. Or maybe I’ve just been lucky enough to avoid corporate BS speak. “Yahoo should deploy best-of-breed convergence so they will innovate web-enabled experiences.”
She needs to improve Yahoo Smart TV now! If they really run with it, it would have a good app library. Come on, it’s basically Yahoo Widgets rehashed for the tv so it can’t be THAT hard to improve.
No word on what happened to their horizontals, though. Poor reporting.
It would have been nice if an explanatory synonym for “verticals” was used in the first quoted paragraph.
I want to know about the diagonals
Well, according to responses above, you’re expected to look these things up yourself and if you don’t, you’re a dork. I guess.
——RM
The red ball is deflating.
I hate the pic MDN has been posting. She looks like a bitch.
Bring back the big red ball.
WTF is a ‘content vertical’?
Giant phallic symbols placed outside their headquarters.
Every vertical has its ups and downs.
After she sinks Yahoo and subsequently is replaced by the board via outraged investors, she’ll probably never old a board or executive level position again. I’ve covered some of her lavish gifts she’s taken liberty to use company profits for and absolutely squandered it to no end.
This lady has to go!