“Tim Cook has deleted the Super Bowl picture that sent Twitter into a tizzy on Sunday night,” Chris Welch reports for The Verge.
“As the Denver Broncos celebrated their Super Bowl 50 victory, Apple’s CEO made his way onto the field and took a photo of all the excitement (and confetti),” Welch reports. “He uploaded it to Twitter with a message congratulating the Super Bowl champs. Now, either Cook didn’t take much time to review his shot or he just didn’t care, but it was a very blurry snapshot of what must’ve been a thrilling moment.”
“Although he took a second, far better shot minutes later, the damage was already done,” Welch reports. “The tweet in question is now gone, but maybe deleting it wasn’t the smartest move, since the image will no doubt live on forever in the annals of Google Image Search.”
https://twitter.com/andykoh_/status/696574550193135616
Congrats @Millerlite40 Peyton Manning @Broncos Amazing season. pic.twitter.com/3RfQml832C
— Tim Cook (@tim_cook) February 8, 2016
Read more in the full article here.
MacDailyNews Take: Compounding the error is not a smart move.
What Cook should have done is leave the photo up on Twitter and feature it at the top of his next media event presentation is a segment that “highlights his photography skills.” Show three excellent, extremely clear and beautiful photos that he took during his “recent travels” (Great Wall of China, The Vatican, Apple Store Brussels) and then pop up his now-famous blurry Super Bowl photo and say, “Eddy and I had one too many beers that day. Don’t drink and tweet.” Or something less alcoholic, but still funny. Done. Situation owned.
Instead, this deletion just makes it look like he’s embarrassed about his iPhone’s camera.
Does anyone even remotely competent work in Apple’s PR department? Or do they just not have Tim’s ear?
SEE ALSO:
Tim Cook mocked after inexplicably posting blurry Super Bowl iPhone photo to Twitter – February 8, 2016
Does anyone even remotely competent work in Apple’s PR department? Or do they just not have Tim’s ear?
No and no.
Tim Cook should have deleted the photo before broadcasting it. Unfortunately, what has been seen cannot be unseen.
Cisco, no one is perfect in every single minute decision of their lives, and contrary to popular belief, Twitter is minute in the grand scheme of things. There are artistic reasons to shoot blurry photos. He should have either left the pic up and claimed artistic license or did exactly what the MDN take said and owned the picture.
Come on Tim, don’t back down before critics, embrace the criticism, accept the criticism, or show them to be silly and petty, but don’t back down. Own it and move on.
The Internet: “Tim, you’re holding it wrong.”
Tim: “That’s what he said!”
MDN you were praising the photo yesterday. It was a shitty photo from the start and if Cook could have made a joke about it without running it past the PR department he would get some credit, but he bungled it.
No they weren’t “praising the photo yesterday.” Learn how to read.
Perfect take. Own it! Laugh at yourself.
Its a none issue… Come on.. Why make a big fuss about it …
Because it’s Apple and people (and in particular MDN) have to complain about everything Apple related. Oh my God Tim Cook is not a professional photographer, Apple is doomed!!!
It is not a big effin’ deal.
Who cares?
Not content with just one foot in his mouth, Tim jams the other one in, too.
So far, this year has been grand for Apple, hasn’t it?
Here’s an idea: Less partying with Eddy. More attention to detail.
Cook represents Apple and broadcasting these photos was both unnecessary and stupid.
What you just wrote was both unnecessary and stupid.
Hey, I’m Tim Cook!
This is a clear example of “majoring in minor things.”
Who cares?
Well there are two reasons to care.
Tim Cook demonstrates incompetence with Apple technology. and/or Apple iPhone demonstrates inferior photographic reproduction. Had these photos been released by an anonymous individual this would have been a nonissue, but the CEO of Apple? WTF was he thinking?
Couldn’t they have just tossed some Core Graphics function at it and fixed it?…as advertising of course. Artistically it wasn’t a bad picture.
Oh, Tim Cook is an artist now. A regular Renaissance man, Cupertino’s own Michelangelo. Why then has Cook removed his photos if they represent artistic expression of such highest caliber?
Why would anyone be surprised when TC demonstrates his cluelessness – it’s who he is, what he does, leaving Apple customers and AAPL investors suffering more and more.
Who let you out from under your bridge troll?
😴💤
I had written a post about Apple’s PR weakness yesterday before the ‘blurry photo’ thing appeared in the MDN iPhone supply chain article:
(this T.C thing adds to my points)
Internet bullies win
> he took a second, far better shot minutes later <
And on review deleted the botched one. Exactly what most people would do.
I’m with MDN on this one.
At least Tim Cook didn’t fall into the deadly trap of the Streisand Effect. 😉😼
http://knowyourmeme.com/memes/streisand-effect
He’s jumped the shark: lost focus with increasing poor software quality (of which he has no experience) and late product availability (of which he should be able to improve). We are post-Jobs and it is not good for this us who care about Apple.
Re: MDN’s take – If Apple’s PR was really in its prime, we’d see them flex their reality distortion field by convincing Twitter to ‘undelete’ the picture, that way Apple can still recover using the method you describe.
Follow that up with a few pieces by Walt Mossberg that highlight the amazing camera tech in the iPhone.
The end result is what almost appears to be a pre-planned and thought out PR play.
Multitasking is hard. Just ask Tim.
Maybe this will cause Apple to come out with a new feature for the iPhone. Call it “The Apple Double Check!”. It pops up a prompt stating, “You sure you want to post this photo?”. It will be universal throughout all photo posting apps.
super wpis napewno tu wroce