“Holdouts awaiting a modern 4-inch iPhone have a lot to look forward to with the expected iPhone 5se next month,” Zac Hall writes for 9to5Mac. “A mix of iPhone 6 and iPhone 6s technology in a one-hand friendly, iPhone 5-sized case.”
“While 4-inch iPhone fans will likely be plenty happy with the iPhone 5se next month and the mid-cycle release is an interesting new strategy, a 4-inch iPhone 7 released in the fall alongside the expected 4.7-inch and 5.5-inch upgrades with comparable specs would simplify the buying decision for me,” Hall writes. “Here’s why I don’t think that will happen anytime soon.”
“It’s all about average selling price, and Apple has found itself cornered,” Hall writes. “For years now, iPhones have sold with similar pricing structures. Without factoring in contract subsidies and financing plans, $649 gets you the base model flagship iPhone, spend $100 more to increase your storage or another $100 to increase it further… A truly new 4-inch version of the iPhone 7 would need to cost less than $649, like be priced at $549, and have the side effect of lowing the entry level price for a brand new flagship iPhone. Maybe Apple could pull it off as a private company, but Wall Street would surely have a fit if Apple intentionally lowered the iPhone’s average selling price.”
Read more in the full article here.
MacDailyNews Take: The amount of meh engendered here by the idea of this “iPhone 5se” is limitless. Hey, Tim, if this is really what it’s going to be, why not just call it the “iPhone Performa” and be done with it?
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Why Apple’s ‘iPhone 5se’ would be a desperate move – January 28, 2016
Apple likely to debut iPad Air 3, iPhone 5se, iOS 9.3, watchOS 2.2 with new Maps app, new Apple Watch bands at March event – January 27, 2016
Why Apple’s rumored 4-inch iPhone 5se may well be worth seriously considering – January 25, 2016
‘iPhone 5se’ likely to have faster A9/M9 chips and always-on Siri – January 25, 2016
Apple ‘iPhone 5se’ compared to an iPhone 5 in leaked image – January 25, 2016