“Apple has been working on virtual reality solutions for years — since way before Steve Jobs threatened to ‘destroy’ Android and way before Google Glass shipped,” Jonny Evans writes for Computerworld. “Apple’s VR plans have attracted attention, and could have an augmented reality bearing on its plans for Apple Car.”
“Apple spends around $9.6 billion per year on research & development, $2.4 billion in Q1 FY 2015 alone, so it’s no great surprise the company has looked at this and other technologies,” Evans writes. “It has been working on VR since at least as early as 2006, when it filed a video headset display patent later approved back in 2009. Apple now holds numerous VR-related patents and last year won another for a virtual reality device that turns your iPhone into some form of VR headset.”
Beyond games, movies, and services, “I also think VR dashboards for the future Apple car make a lot of sense,” Evans writes. “Take a look at the Orange Business Services/WayRay Navion augmented reality navigation system, which projects holographic GPS imagery and driver notifications onto the car windshield.”
Read more in the full article here.
MacDailyNews Take: Apple’s future burns bright!
You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. — Steve Jobs
SEE ALSO:
Apple seriously ramps up their secret Virtual Reality project – January 30, 2016
Apple acquires Flyby Media; assembles large team of virtual and augmented reality experts – January 29, 2016
Apple hires leading virtual reality researcher – January 22, 2016
Apple TV can now play 360-degree video content – December 23, 2015
Apple is building a virtual reality supply chain with disruptive potential, new research shows – November 19, 2015
Analyst: Apple team exploring virtual reality/augmented reality – August 31, 2015
Apple exploring a new reality with purchase of Metaio – June 3, 2015
Apple patents perforated augmented reality display that you can see and hear through – May 29, 2015
Apple acquires augmented reality company Metaio – May 28, 2015
New Apple haptics patent application reveals diamond-layered trackpad that simulates wood, other textures – April 23, 2015
Apple granted U.S. patent for hybrid VR head-mounted display – February 18, 2015
Apple is working on VR user interfaces and gaming; looking for Oculus and Leap experts – February 10, 2015
Apple granted patent for display-based speakers for iOS devices – January 13, 2015
Apple granted a patent for devices with a transparent display – November 18, 2014
Apple’s new iPhones, iPads could feature haptic displays – June 30, 2014
Apple patent application reveals personal display headset invention – May 8, 2014
Apple patent application reveals wildly intelligent multi-tiered haptics system – May 3, 2012
Apple continues to tweak Apple TV video headset accessory – April 10, 2014
Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013
Apple granted knockout patent for head-mounted personal display – December 10, 2013
iGlasses: Apple granted patent for head-mounted augmented reality displays – July 5, 2012
Apple files patent application for haptic feedback touch-based user interface – March 22, 2012
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
It’s interesting how they described where they went to get best in class technology, including Russia for software engineers, China for electronics development, but then threw in the U.S. as their primary market, but with no contribution to their effort. We in the U.S. really need to up our education game if we want participate in this process. Home schooling from minimally educated parents and dumbed down public education standards are not going to create the workforce to participate in this new economy.
Why should Apple build a car?
What would that car cost?
Where would that car be manufactured?
How many versions of the car will there be?
How many car will apple sell in a year?
No it makes no sense for apple to make a car.
The software, or some sub systems, ok. sold to any care company that wants it, sure. But to start building cars, NO.
You should be asking Disney to build a car!
Apple is at its heart a design company. A car is very possible, especially considering their ties to big Chinese manufacturers. They can do it and will shake things up. Looking forward to the next few years. 🙂
I would say they were a problem solving company that understood design was important aspect.
The only thing they will shakeup, building a car, will be their share price.
A joint effort on a car with Disney is the way to go. Then sell the design and collect any fees.