Tim Bajarin: Apple Watch’s killer app is already here

“Having now used the Apple Watch for some time, I have a good idea of how I use it and the apps that are most valuable,” Tim Bajarin writes for PC Magazine.

“For a specific group of users known as knowledge workers, myself included, the killer app seems to be notifications,” Bajarin writes. “Since I’ve had my Apple Watch, notifications are the No. 1 reason I would feel lost if I ever forgot to wear it. I tailored the notifications for my particular needs, from news alerts from CNN, AP, and ESPN to tweets that are tied to key people I follow. There are now thousands of apps with Apple Watch notification capabilities, but I find these to be the most important to me.”

“It is much easier to evaluate an incoming call on your wrist. I only take calls from family, friends and my staff. All others go to voicemail,” Bajarin explains. “I suspect that by the end of 2016, it will become clearer that notifications are a big part of why people buy a smartwatch.”

Read more in the full article here.

MacDailyNews Take: Exactly. Apple Watches give users the gift of time.

Already, we feel naked without our Apple Watches on our wrists. Already we notice people staring at their iPhones (real and pretend) everywhere and understand that Apple is going to change the world again. It’s like driving a car while everyone else is being pulled in buggies by horses. We hardly look at our iPhones compared to our pre-Apple Watch days, plus we’re saving so much time!MacDailyNews Take, April 30, 2015

Apple's newest Apple Watch Sport models
Apple Watch Sport models
Our iPhone usage is way, way down and, consequently, our iPhone battery life is way, way up (from about 40% left at the end of a typical day to over 65%). We put our Apple Watches to bed every night with about 30-35% battery remaining.

One additional thing to consider: We have iPhone 6 Plus units. 128GB. We are Day One iPhone users for every new model. We’re now using the iPhone (directly) so much less often that any Apple Watch-compatible iPhone might suffice. The next iPhone will need to offer something(s) might attractive to get those who’d normally jump to the latest and greatest iPhone, but now find a lot of their attention has shifted from iPhone to Apple Watch, to make the leap.

Of course, we’ll get the next flagship iPhone as usual, but it’s not a stretch to think that Apple Watch might impact serial iPhone upgraders. At this point with Apple Watch, a smaller model iPhone already looks much more attractive to us. So, we’re (again) seeing a raison d’être for SMALLER iPhones: You can just squirrel it away. Apple Watch use will very likely affect iPhone buying decisions for many going forward.

In a nutshell: Before Apple Watch, we used our iPhones all the time and wanted the largest display and longest battery life possible. After Apple Watch, we use our iPhones less and size/weight (easy to carry) have become much more important to us; a smaller iPhone battery wouldn’t hinder us now with Apple Watch.

Luckily for Apple, only some 20% of U.S. iPhone users have currently upgraded to iPhone 6/Plus (and there are millions of potential Android switchers coming off contracts every day), so there is a lot of headroom for iPhone 6s/Plus sales this fall and for a long time thereafter.

It’s rather amazing how dramatically the Apple Watch has affected our iPhone usage after just one month. Eventually, Apple Watch will likely change the dynamics of iPhone model sales. — MacDailyNews Take, May 22, 2015

Apple Watch saves time. And, we don’t mean that in a small way, we mean that in a big way. 😉 (Thanks, Steve.) Small bits of time saved throughout each day equal big time savings each day. Time is our most precious commodity.

“Lost time is never found again.” — Benjamin Franklin

That’s why we wear Apple Watches, they give us the gift of time.MacDailyNews Take, July 21, 2015

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