Apple Car: Jony Ive unhappy with ‘Project Titan’ progress, Apple implements hiring freeze, source says

“Apple has placed a hiring freeze on the team responsible for the company’s nascent automotive ambitions after executives became unhappy with the project’s direction and progress,” Sam Oliver reports for AppleInsider.

“The change was precipitated by a post-holiday progress review conducted by Apple design chief Jony Ive, according to a previously reliable source with knowledge of the team’s activities. Ive is said to have “expressed his displeasure” with the group’s headway,” Oliver reports. “In all, Apple is believed to have more than 1,000 people working on Project Titan at sites both inside and outside of Cupertino.”

“The news comes days after a report that Steve Zadesky, a longtime Apple engineering lead who was initially put in charge of Project Titan, would leave the company,” Oliver reports. “It’s not immediately clear whether Zadesky’s departure — said to be for ‘personal reasons'” — is related to the staffing restrictions.”

Read more in the full article here.

MacDailyNews Take: Is this just a pothole, a proverbial bump in the road, or a roadblock?

Or could it just be that Jony is issuing a wake up call to the Project Titan troops?

Daimler CEO says met with Apple in California for ‘concrete talks’ – January 24, 2016
Apple’s ‘Project Titan’ honcho to leave the company; ‘Huge loss for Apple’ says Tony Fadell – January 23, 2016
Apple veteran Steve Zadesky overseeing electric-car project leaving company – January 22, 2016
Apple is building their largest startup ever – October 1, 2015
Why it’s time for an Apple Car – October 1, 2015
The deeper reason for an Apple Car – September 23, 2015
Volkswagen emissions scandal spotlights need for an Apple Car – September 23, 2015
Morgan Stanley: Apple Car, if true, ‘one of the most important moments in transportation’ – September 22, 2015
Former GM Vice Chairman Bob Lutz: Apple Car ‘is going to be a gigantic money pit’ – September 22, 2015
Apple speeds up electric-car efforts, aims for 2019 ‘ship date’ – September 21, 2015
Apple meets California DMV officials to discuss ‘autonomous vehicle’ – September 18, 2015
Documents confirm Apple is building self-driving car, Project Titan further along than many suspect – August 14, 2015
Apple Car development proceeds apace – July 27, 2015
Apple hires veteran Fiat Chrysler auto industry executive – July 20, 2015
What’s up with Carl Icahn’s sudden obsession with the Apple Car? – May 18, 2015
Survey: 77% of hybrid or electric vehicle owners would likely buy an Apple Car – May 13, 2015
Apple’s ‘Project Titan’ could reshape the auto world – February 22, 2015


  1. They had a pretty good design for the first concept demonstrator but the guy from BMW got all over the design and over complicates the design. All of the concept work for the motors and the skateboard look awesome. It’s a huge project with a ton of.engineers some.say between 400 and 800. I get the distinct impression they are trying to find project managers. But Jony Ives always kept his designs super simple and this was very over complicated.

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