2015 was a year to forget from every aspect for Tim Cook and Apple

“After all was said and done, Apple finished 2015 with a negative 5% return, the first negative return for the year since 2008,” Jay Somaney writes for Forbes. Of course, Tim Cook and gang will probably still pat themselves on the back saying, ‘hey, in 2008 Apple was down over 55% versus down a mere 5% or so in 2015 under our watch.'”

“Despite record profits and revenues, Apple still managed to post a negative return on the year which is absolutely inexcusable as far as I am concerned,” Somaney writes. “Many investors chose to make excuses for Tim Cook, as if a man that is being paid at least $100 million per year out of shareholders’ coffers needs some of those same shareholders defending him.”

“Google managed to grow its market capitalization by 46% in 2015 and is now just $52 billion away from overtaking Apple as the most valuable company on the planet, but no one says that Google is too big to grow?” Somaney writes. “Basically, the market/investors/traders/Wall Street analysts are saying that Google with its 15.7% revenue growth rate is worth only 10% less than Apple with its 7.1% revenue growth rate, although Apple revenues are more than 3x that of Google.”

Read more in the full article here.

MacDailyNews Take: May 2016 be far, far better than 2015! One thing for Apple employees to keep in mind in ’16:

Execution matters. Pretty videos only go so far.

We expect a lot. So, deliver a lot. Not like 2015. Don’t deliver yet another thing that “holds great promise.” Certainly do not deliver important products with no stock at launch or for months afterwards (“Tim Cook, operations genius” – oh, really now?). Don’t deliver half-baked UIs, either. Pretend that Steve is staring/glaring over your shoulder.

Knock our socks off, Apple!

No pressure.

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