“Apple filed trademark applications for the word marks B2, B3, B4, and B5 with the U.S. Patent and Trademark Office in November, including the matching marks Beats Two, Beats Three, Beats Four, and Beats Five, as spotted by French website Consomac,” Joe Rossignol reports for MacRumors. “The applications are currently pending review.”
“All four trademark applications are assigned to ‘Beats Electronics, LLC,” Rossignol reports,” have the same logo that Apple uses for its Beats 1 radio station, and are listed under broadcasting and streaming music-related categories, indicating that Apple could be planning an expansion of its Beats radio network in the future.”
Rossignol reports, “Beats 1 is broadcast worldwide, but in the future, Apple may wish to offer stations that cater to different languages and musical preferences around the world.”
Read more in the full article here.
MacDailyNews Take: As we wrote back in August:
Here’s to Beats 2, Beats 3, Beats 4, Beats 5, and beyond!
Assuming Beats 1 stays the way it is (an eclectic mix), one might expect Beats 2,3,4, and 5 to focus on the top four music genres which, according to Nielsen’s latest annual U.S. figures (2014) were:
1. Rock – 29%
2. R&B/Hip Hop – 17.2%
3. Pop – 14.9%
4. Country – 11.2%So, if you went purely by popularity and in order:
• Beats 2 = Rock
• Beats 3 = R&B/Hip Hop
• Beats 4 = Pop
• Beats 5 = CountryThe remaining genres as tabulated by Nielsen:
5. Dance/EDM – 3.4%
6. Christian/Gospel – 3.1%
7. Holiday/Seasonal – 2.6%
8. Latin – 2.6%
9. Jazz – 1.4%
10. Classical – 1.4%
11. Children – 1%
Not worth the 3.2 billion (at least 1/3 of which has been Payed off already)…?
Paid
I’m very happy my personal tastes are apparently below their notice.
This report seems to be at odds with a report that I saw recently that said that Apple was shutting down Beats 1 soon. What’s up?
In my experience, Beats 1 basically is R&B/Hip-Hop 85% of the time. Then that mixed with a little bit of alternative rock, and some sprinkle of extremely random world music. I’m sure it’s the height of popular music, but I’d be very disappointed if they added a R&B/Hip-hop station to the mix.