“Apple’s decision to split its App Stores out of Eddy Cue’s iTunes and iCloud oversight and instead assign them to Phil Schiller, its head of worldwide marketing, appears to based on an effort to differentiate platform management of developers’ interactive apps from the reselling of static content from media holders, and to handle each appropriately,” Daniel Eran Dilger writes for AppleInsider.
“Pulling App Store software operations from Cue’s direction and assigning them to Schiller makes sense because of the significant difference between managing the development and resale of software from individual third party developers compared to the dealmaking at the core of iTunes’ partnerships with the studios and labels that own libraries of static content,” Dilger writes. “Dedicating Schiller to the task of working even closer with the development community appears to be a clear recognition that Apple’s iTunes, iCloud and related other services have become a business large enough to have two executive team members involved directly with running the show. ”
Read more in the full article here.
MacDailyNews Take: Clearly something needed to be done. Hopefully this is the answer.
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