Beleaguered Samsung to attempt to knock off Apple iPhone’s 3D Touch

“Samsung Electronics Co. will add a pressure-sensitive display and a new high-speed charging port [USB-C] to its coming line of flagship smartphones slated to be launched in March, according to people familiar with the matter,” Jonathan Cheng reports for The Wall Street Journal.

“The success of the new phone will be an early test for Samsung’s new mobile chief, D.J. Koh, whom Samsung recently promoted in hopes that new leadership can revive the fortunes of the world’s biggest smartphone maker after two years of disappointing sales,” Cheng reports. “As part of a broader annual reshuffle at Samsung earlier this month, Mr. Koh, Samsung’s former head of mobile research and development, took over from longtime mobile chief J.K. Shin, and will now oversee mobile R&D, product planning, design, manufacturing and sales and marketing.”

MacDailyNews Take: Samsung’s “mobile R&D and design” process: Buy Apple’s latest iPhones and fire up the copiers!

“Next year’s flagship will look largely similar to the Galaxy S6 and many of the new features take cues from other handsets already available on the market,” Cheng reports. “The pressure-sensitive display, for instance, will be similar to that offered by rival Apple Inc. on the iPhone 6s earlier this year. The responsive display allows the phone to interpret different taps and touches depending on how the user presses on the touch screen.”

Cheng reports, “The new devices will go on sale in the U.S. in mid-March, these people said, after its expected announcement on the sidelines of the Mobile World Congress trade show in Barcelona in late February.”

Read more in the full article here.

MacDailyNews Take: Samsung. Perpetually behind™.

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