“We wanted to find out if this Black Friday would be the shot heard round the world for mobile payments,” Ittai Barzilay reports for InfoScout.
“With 300,000 Americans submitting pictures of receipts through apps on their smartphones, InfoScout can identify exactly what type of devices they’re using, down to the model numbers,” Barzilay reports. “This allows us to study transactions made by people who actually have the capability to use mobile payment technologies such as NFC exclusively at stores with compatible point-of-sale (POS) terminals. For Apple Pay, this qualifies owners of the iPhone 6 and above. On the Android side, the device market is far more fragmented, so we limited our study to owners of fairly equivalent devices: the two most recent versions of Google’s Nexus phones, the LG G3 and G4, and the Samsung Galaxy S5 & S6.”
“We found Apple Pay usage at its lowest rate since we’ve started tracking it, being used for only 2.7% of Apple Pay-eligible transactions,” Barzilay reports. “On the Android side of the table, we saw an even lower rate of mobile wallet usage – just 2.0% of eligible transactions. This was our first time investigating mobile wallet usage among Android owners and we were interested to see that of all the mobile wallet options available, it was actually PayPal that came out on top on Black Friday.”
Read more in the full article here.
MacDailyNews Take: This data might be saying something more about the types of users that InfoScout can see (those who willingly share pictures of their receipts*) versus Apple Pay uptake in reality as Apple in October reported “continued, double-digit monthly growth in Apple Pay transactions since launch.”
*We assume users who share photos of their receipts get some deal in return. These type of users are deal seekers and may therefore simply being swayed by another deal via some other form of payment option at the time data is being collected (use your store card and get double points or whatever).
SEE ALSO:
Pay Finders app for iPhone shows you where Apple Pay is accepted – December 1, 2015
Apple reaches agreement to bring Apple Pay to China, sources say – November 25, 2015
Apple Pay looks to get a lift from Walgreens’ 85 million Balance Rewards members – November 5, 2015
