Apple car: Will it be more like BMW or General Motors?

“The big question about the rumored Apple car is not whether the company will build one,” Patrick Seitz reports for Investor’s Business Daily. “It’s how many it will build. That’s the assessment of a panel of Apple experts who spoke at the UBS Global Technology Conference last week in San Francisco. UBS analyst Steven Milunovich issued a transcript of the panel discussion on Monday.”

“Panelists Horace Dediu, fellow at the Clayton Christensen Institute; Mark Gurman, senior editor of 9to5Mac; and Adam Lashinsky, assistant managing editor of Fortune magazine, agreed that Apple is indeed developing an electric car. That’s a given, they said,” Seitz reports. “Speculation should be over whether Apple, which has roughly $200 billion in cash and equivalents on its balance sheet, will produce a niche luxury car or will scale production for the mass market, Dediu said.”

Seitz reports, “‘The question ought to be just how many cars are they targeting to make? Are they intending to be a Tesla, which actually is a niche player, or are they intending to be 10 times bigger than that? Because that’s where you need to be to make a meaningful impact on the global market,’ Dediu said.”

Read more in the full article here.

MacDailyNews Take: As we wrote back in March:”When Apple enters markets, it’s because they can bring something(s) so unique to the table that significant disruption is inevitable.”

It goes without saying that Apple would create a premium vehicle, premium-priced for premium customers as usual, not a some low-end crate.MacDailyNews, September 21, 2015

Analyst: Apple Car will cost an average of $55,000 – October 16, 2015
Apple speeds up electric-car efforts, aims for 2019 ‘ship date’ – September 21, 2015
Survey: 77% of hybrid or electric vehicle owners would likely buy an Apple Car – May 13, 2015
What to expect from the Apple Car: Disruption – August 31, 2015
Apple Car: Tesla engineer joins Apple’s ‘Project Titan’ vehicle effort – August 21, 2015
Apple Car development proceeds apace – July 27, 2015
Apple hires veteran Fiat Chrysler auto industry executive – July 20, 2015
What’s up with Carl Icahn’s sudden obsession with the Apple Car? – May 18, 2015
Survey: 77% of hybrid or electric vehicle owners would likely buy an Apple Car – May 13, 2015
Apple Car: Forget ‘electric,’ think hydrogen fuel cells – February 20, 2015
Apple working with Intelligent Energy on fuel cell technology for mobile devices, sources say – July 14, 2014
North Carolina regulators approve Apple’s 4.8-megawatt fuel cell facility at Maiden data center – May 23, 2012
New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
Apple patent application reveals next-gen fuel cell powered Macs and iOS devices – December 22, 2011
Apple patent app details highly-advanced hydrogen fuel cells to power portable devices – October 20, 2011


  1. I’m thinking Lexus or Acura. Solid design, slight premium over Toyota or Honda equivalent pricing. Not stupidly our of reach and worth every penny. Apple will offer a mid-volume vehicle, more than Tesla but less than Leaf. Not a silly design, like iMiev or Chevy Bolt.

    I’d like to see a partnership with Tesla that would gain Apple BEV access to the Tesla SuperCharger network. And a distribution scheme like Teslas, no dealerships, just factory direct ordering. Hope springs eternal.

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