Consumer Intelligence Research Partners, LLC (CIRP), today released research on the installed based of iPhones in the USA.
CIRP finds that as of the end of the September 2015 quarter, 101 million iPhones were in use in the USA, including 58 million iPhone 6 and 6 Plus and 4 million iPhone 6s and 6s Plus models (Chart 1).
“The analysis shows the continued strength of the iPhone 6 and 6 Plus, now one year old,” said Mike Levin, Partner and Co-Founder of CIRP, in the statement. “We estimate a combined 60 million of these flagship phones sold in the US from the September 2014 launch through September 30, 2015. For comparison, the iPhone 5S sold about 28 million in the same period in 2013-2014. With only a weekend of availability in the quarter, we estimate 4 million of the new iPhone 6s and 6s Plus sold in the US.”
By analyzing data on iPhone buyers, their new model selection, and their prior phones, and overlaying Apple iPhone sales data adjusted to the US market, CIRP estimates the number and model of iPhones in use each quarter. This installed base grew on average 8% per quarter for the past eight quarters. In the September 2015 quarter, the installed base grew 4%, compared to 6% in the September 2014 quarter.
“The data again shows that growth in the installed base of iPhones in the US has slowed,” said Josh Lowitz, Partner and Co-Founder of CIRP, in a statement. “In previous quarters, we saw the installed base grow by as much as 17%, in the December 2013 quarter after the launch of the iPhone 5S and 5C. As the US market matures, Apple has fewer first- time smartphone buyers to add to their base, and faces the challenge of attracting loyal Android users.”
CIRP bases its findings on its September 2015 survey of US Apple customers. CIRP samples 500 customers that purchased an Apple product (iPhone, iPad, or Mac computer) in the preceding quarter. Further information on CIRP, which provides securities research to the investment community using advanced consumer market research strategies, methods, and techniques, is at www.cirpllc.com.
MacDailyNews Take: “Loyal Android users.” (smirk)
SEE ALSO:
Apple’s iPhone: The most absurd dominance ever and it’s getting even more absurd – November 19, 2015
IDC: Apple iPhone sales up up 22.2% as new models capture upgraders and Android converts alike – October 29, 2015
Apple CEO: Android to iPhone upgraders will help us smash our own 74.5 million smartphone sales record – October 28, 2015
Tim Cook: 30% of buyers last quarter upgraded from Android to real iPhones – October 27, 2015
Apple’s new Android app helps people upgrade to a real iPhone – September 17, 2015
Apple iPhone sees highest switching rate from Android ever recorded – August 10, 2015
Apple Retail Stores now pay Android settlers to upgrade to real iPhones – March 30, 2015
Dump that Android phone and upgrade to a real iPhone – February 2, 2015
Apple’s 64-bit iPhone 6/Plus fueling mass upgrades from Android – September 18, 2014
I think investors would like to see closer to 200 million iPhones in the U.S., so Apple has a long way to go to meet expectations.
/s
I’m curious if there are many companies having 100 million units of one type of product currently in use, say kitchen or general home appliances. If they do, I’m thinking it wouldn’t be in the iPhone price range.
There likely are none, bcause all kitchen appliances were commodotised a long time ago. Try as they might, smartphone makers led by Samsung have not been able to accomplish a similar levelling of the market. But I’ll tell you what, that’s because the nature of the smartphone is still evolving through compelling and meaningful innovation. Modern refrigerators that order your food based on its decrepit contents doesn’t qualify as compelling or meaningful. Except to Samsung’s marketing geniuses.
Got to love that graph. Sadly I’m still one of those 5S losers 🙁
we, with the 5s are WINNERS!!!!
compared to the andridiots….. if you ask me
Losers? Take a close look at that chart and note the purple and green portions of that chart do not diminish drastically over time. They are mostly stable. They are iPhone 5S and 5C owners. 🙂 Combined, they closely match the size of the largest single segment (iPhone 6)
And those existing smaller iPhone customers will greatly appreciate a new smaller iPhone choice from Apple. (I’m actually in the “Other” category.)
I see what you mean. Essentially the 5s are hanging around even if the original owner has got a 6.
Also, iPhone 5S is still sold as new, alongside the latest iPhones (as the “free with contract” option). And iPhone 5C was only recently removed from the iPhone lineup.
So their portions of the chart represent new customers, existing customers who have not upgraded, and people who bought their 5S (or 5C) used. That last segment will be me… 🙂
Wow, I didn’t realize not many people have the 6s and 6s Plus. Why would a Device begin ramping up after the next model is released? Are people really that cheap that they prefer to waste money on outdated technology?
This is a chart of EXISTING iPhone owners, not current iPhone sales. iPhone 6 and 6S Plus have over one year of accumulated sales. iPhone 6S and 6S Plus have only one WEEKEND of sales (for data used in chart).
MDN: Trust me, there are loyal Android users out there. One of my husband’s friends works for Samsung & Qualcomm, and one of his current tasks is “educating” Best Buys about Qualcomm’s processors. It’s more likely damage control than anything else, but the guy has wholeheartedly consumed the proverbial Kool-Aid and I wouldn’t ever attempt to “convert” him. It’s like those conservatives that think Obama was born in Kenya: you can show them facts all day long, but some people will see what they want to see.