Today TAG Heuer unveils its $1,800 Android-based watch in its attempt to take on the Apple Watch.
The Tag Heuer Connected Watch is available for sale from the company’s website and a handful of boutiques around the world starting today.
Tellingly a line at the end of Tag Heuer’s press release for the new Connected watch states “Anyone who purchases a Tag Heuer Connected watch will have the opportunity to exchange it for a mechanical watch with Swiss movement inside,” The Verge reports.
MacDailyNews Take: Let the Android tarnishing of the TAG Heuer brand begin!
SEE ALSO:
TAG Heuer CEO Biver: Luxury Apple Watches will become obsolete – October 12, 2015
I own two $6,000 Swiss watches, but I wear my Apple Watch most of the time – August 14, 2015
Swiss watch exports hit worst slump in five years as Apple Watch debuts – June 19, 2015
As Swiss watchmakers dismiss Apple Watch, Swiss National Bank increases Apple holdings by 60% – May 10, 2015
Apple Watch Edition is poised to disrupt the classic Swiss watch – April 16, 2015
Jean-Claude Biver changes his tune, calls Apple Watch ‘a fantastic product, an incredible achievement’ – January 20, 2015
TAG Heuer plans smartwatch as honcho Jean-Claude Biver changes mind as Apple Watch looms – December 16, 2014
Apple Watch starts countdown on face off with Swiss industry – October 31, 2014
The fashion elite crowd around Apple Watch at Colette in Paris – September 30, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
Jean-Claude Biver: Apple Watch ‘too feminine; looks like it was designed by a student in their first trimester’ – September 16, 2014
Barclays: Apple Watch could crush companies like Fossil – September 16, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
Old school watch makers don’t get Apple Watch – September 12, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014
Apple iWatch designer Jony Ive: Switzerland is in deep shit – September 4, 2014
omg its a Swiss Steve Ballmer.
Kind of funny, but the main reason I decided to get up and watch this otherwise worthless presentation from 1AM to 2AM was Jean-Claude Biver. For some reason he always cracks me up.
Jean-Claude Biver does have a contagious laugh.
In comparison to the Apple gadget, it’s a beautiful device.
Apple gadget? Barf. This thing is fugly.
Sick…. But wait! What about the watch? I guess I missed that part.
There must have been masses of innovation in cuckoo clocks if Switzerland is top of the International innovation league as he claims.
Actually, an Android-powered cuckoo clock seems very apropos, when you think about it.
BTW, talk about cuckoo, apparently the “exchange option” won’t be a free exchange: you’ll have to layout an additional $1,500 and trade-in your exciting Connected Watch.
Making same mistake as the phone guys did in their thinking?
The phone ended up as a small icon on iPhone screen that was designed to be much more. The watch screen will show time somewhere on the display but otherwise the screen is full of other equal or more important info. Therefore I say the TagHeuer watch is a flop, starting from the round display that doesn’t have the corners for additional info modules.
Precisely.
Android phones make phone calls and can also post selfies on facebook. iPhones are minicomputers that also make phone calls.
The Apple Watch is a microcomputer that can also tell you the time. The Tag Huer watch can tell you the time and… uh…
I’m sure it has a SD card slot, an exchangable battery, and a swipe-out keyboard.
That was painful.
That mic! Man! Get the thing working BEFORE!!!!
Yeah gives you confidence in the ‘quality’ they hark on about. Deluded.
Oh yeah – $1800 bucks for Android POS – that’s the sweet spot on pricing all right for cheapskate Fandroid.
No Android users have $1800 for a watch.😱
And THAT is why Tag Heuer will FAIL. How stupid does their CEO or marketing dept. have to be before they even bother making overpriced goods for non-Apple market known skinflint buyers?
Bit like a church meeting.
No Ben, don’t do it!!
Ummm, the Tag Heuer brand is ALREADY shit. No tarnishing required…. And Heuers were such wonderful watches back in the day.
Four Tags justifying the reason an Android wrist watch costs so much.
It’s almost like people still don’t realize Android sucks. I can’t believe it still fools this many people and companies. It makes you look cheap! Like a company that makes a dollar store iPhone case.
Hey, I mean I like Tags, even own a couple. But Seriously?!
This makes about as much sense as releasing a beautiful-looking new Lexus model with a Yugo engine.
Well that was even more Amateur night than I expected wasn’t it. And this is luxury in their eyes?
I never got to the watch presentation if they had one. All that ridiculous blabbering. Over 20 minutes in and all I know is that it is attractive. I just done have the time (no pun intended).
Of, fast forward to the end.
What the hell are they doing?
Cutting a big cheese wheel?
What are they thinking????
I fast forwarded through it, and towards the end that whacked out old fart was playing with some huge cowbells and carving on a wheel of nasty looking cheese. That was just as embarrassing as a Steve Ballmer developer rant and monkey dance.
I did like the looks of the watches though.
Yup, the perfect marriage! Stupid Bride marries Idiot Fiancé… and look at the result-Hill, Uh, Valley Billy!!
Mr Biver reminds me of a famous German orator and deranged despot from a bygone era.
I like MacDaily’s take. But, I think that MSFT could take down Tag Heuer faster than Android 😄
Horrible marketing at TAG Heuer. This mess of a presentation begins with the visual suggestion that watches were designed up on the slopes of Swiss mountains in cow huts. Then their show ends with a PAINFUL ceremony of Cutting The Cheese. Phew! 💩
Oh dear, TAG Heuer SO not ready for the modern technology market. I’m expecting a Milking Time Alarm app on their watch.
Oh, my, God. It was so painful to watch. I think we all can agree that nobody who don’t know TH would buy from them after watching this “presentation” and – who knows – maybe the folks who are very into their stuff wondering now, what just happened. Is that the end of TH? That keynote was fricking horrible! Showing a pretty unhealthy looking man, walking around the scene, talking bullshits about an eternity is not a good idea for running a successful rollout of a new category of products. Yeah TH – we got it – we can convert the watch into mechanical piece, but why should we? For a gift? For whom? For young person? Give me a break! And than, what would we do next? Buy another connected watch and turn it into eternity when it becomes obsolete? And again, to give it as a gift? Or put it to the drawer this time? Maybe wear it on our other hand? Or wear it only on special occasions? It sounds like bullshit. A very few people cherish wristwatches so much, that they collect them (translation: have money to do it). Certainly not the guys who buy an Android devices. Not even Apple customers. Only a few people. And those people wouldn’t like to wear an Android smart watch of any kind. They rather go for Apple Watch and keep buying these mechanical watches just like jewellery. Or if they are Android phone users, they rather buy a good fitness watch or Samsung watch for connection and buy some mechanical watch as a symbol of status or to look stylish in some situations. A very very few will buy a TAG Heuer Android connected watch, (because being a mere smart watch it also looks great and has some eternal features) and a mechanical Swiss watch. For a typical – Android format – client this stuff must be cheap, replaceable and fun to use – not eternal. Please, explain me a typical life cycle scenario of your product??? TAG Heuer – you know shit about clients of connected watches and you just let the Alphabet and Intel to tarnish your brand. MDN is right about this one. Why Krzanich even appeared on your show? Intel will have zero revenue from a couple of chips sold for your shitty smart watches, which nobody will buy. Google even less so. It’s all because the bigger picture. To stick their awful technologies to the luxury brands.
I can provide “Eternity” also. When you’ve had your Apple Car for a few years and it becomes obsolete, I can take it off your hands give you a bicycle for trade.
What an idiot!
Jesus, nothing says entertainment like trying to watch that dude literally cut the cheese at the end. WTF did I just watch?
You’ve watched “WTF TAG Heuer Cheesy Event”, ha. 😉