Apple continues to dominate the smartwatch market, holding onto its sizable lead through the second quarter of Apple Watch shipments.
The company has now shipped nearly 7 million smart watches since launch, a figure in excess of all other vendors’ combined shipments over the previous five quarters. In Q3 Apple was the only smart watch vendor to ship more than 300,000 units. Vendors will continue to battle for position behind Apple in Q4 as a raft of new devices from a diverse set of companies hits the market. For example, both Fossil and Tag Heuer will be launching their first smartwatches before the end of the year.
All eyes will be on Apple Watch sales during the Q4 holiday quarter as a barometer of the strength of the nascent smart watch market. “After experiencing significant supply chain constraints early on, Apple managed to overcome its production struggles with the Apple Watch and is building momentum going into Q4,” said analyst Daniel Matte in a statement. “Shipments are steadily increasing as it has greatly expanded the Watch’s channel footprint internationally.” VP and Principal Analyst Chris Jones added, “watchOS 2 has brought native apps to the platform, and new colors and styles have refreshed the lineup, but Apple needs to continue to generate demand six months after launch.”
Wearable band shipment data is taken from Canalys’ Wearable Technology Analysis service, which provides quarterly market tracking, including country-level estimates. Canalys defines basic wearable bands as devices serving a specific set of purposes that act as accessories to smart devices, are designed to be worn on the body and not carried and cannot run third-party computing applications. Smartwatches are multi-purpose devices that serve as accessories to smart devices, are designed to be worn on the body and not carried, run an operating system and are capable of running third-party computing applications. Bands are wearables designed to be wrapped around the body, including watches, and do not include activity trackers in the form of clips.
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