Microsoft to open five-level Fifth Avenue retail store next month

“Microsoft Corp.’s first Manhattan flagship store will open its doors on Fifth Avenue next month,” Keiko Morris reports for The Wall Street Journal. “The five-level store at 677 Fifth Ave. will open at noon on Oct. 26, according to a company blog post that also announced the opening date of a second flagship store in Sydney, Australia at Westfield Sydney on Pitt Street Mall on Nov. 12.”

“The two stores are the company’s largest to date with 22,269 square feet in the Fifth Avenue store and 6,000 square feet in the Sydney location,” Morris reports. “Microsoft’s New York City flagship will be located on Upper Fifth Avenue, known as a high-end retail destination for both tourists and locals. It is also several blocks south of Apple Inc.’s Fifth Avenue store.”

“Microsoft for several years has followed Apple Inc.’s lead by building up its own chain of retail stores to showcase a selection of products from Microsoft and its allies,” Morris reports. “The company doesn’t disclose sales at the Microsoft retail stores.”

Read more in the full article here.

MacDailyNews Take: In related news, Cleo McDowell just announced plans to open a super-sized McDowell’s restaurant on North Lee Avenue in Des Plaines, Illinois.


Microsoft retail store moving in one door over, Apple Retail Store moving on up – March 13, 2012
Microsoft retail store traffic pales in comparison to Apple’s – November 26, 2010
Microsoft retail fiasco to remodel? Apple files trademark for distinctive retail store layout – May 19, 2010
Analyst: Apple Retail Stores mauling Microsoft; Since 2004 over 18m Windows users switched to Mac – April 28, 2010
Microsoft looks to double retail store ‘network’ to four; Denver and San Diego up next – April 01, 2010
Apple’s retail store network, 285 strong and counting, driving Mac sales growth; AAPL at $435? – March 22, 2010
Apple exec offers peek into retail roll-out; including ‘jaw dropping’ London and Shanghai stores – February 26, 2010
NPD: 48% of the money spent at U.S. retail on desktop PCs was spent on Apple Macs – November 25, 2009
Microsoft: You’re not cool; you’re the opposite of cool; stop making your employees dance (w/ vid) – November 17, 2009
Microsoft Retail Stores have to resort to free concert tickets to generate opening day crowds – October 30, 2009
Notes from Microsoft’s first retail store: ‘Cheap, disorganized, and poorly-located’ (with photo) – October 23, 2009
Microsoft’s Bizarro Universe: 8 years late; in garish color; featuring inferior products (w/ video) – October 22, 2009
Microsoft to mimic Apple (what else is new?) with ‘Guru Bars’ in retail stores – July 25, 2009


  1. Cracks me up when I see the new Microsloth store at our mega Mall. It’s built with about 1/3 of the actual square space depth available to a normal store there, so that the few tables they have are covered with products and can look more full if 6 people actually ever walk into it —which is about the usual amount of traffic. Meanwhile the Apple Store on the other side is wider, it’s square space for product display is FULL depth and traffic is about 50 to 100 people every time I’m in there.

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