Apple sets all-time smartphone sales record with 13 million iPhone 6s/Plus units sold in first weekend

Apple today announced it has sold more than 13 million new iPhone 6s and iPhone 6s Plus models, a new record, just three days after launch. iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain and Taiwan. The new iPhones will be available in over 130 countries by the end of the year.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO, in a statement. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

iPhone 6s and iPhone 6s Plus bring a powerful new dimension to iPhone’s revolutionary Multi-Touch interface with 3D Touch, which senses how deeply you press the display, letting you do essential things more quickly and simply. The new iPhones introduce Live Photos, which bring still images to life, transforming instants frozen in time into unforgettable living memories. Live Photos, 3D Touch, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera with Retina Flash and more are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life. iPhone 6s and iPhone 6s Plus are designed with the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps*, and an all-new News app for the best news reading experience on any mobile device. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.

Customers are encouraged to check the Apple Store app or to receive updates on availability and estimated delivery dates. Every customer who buys an iPhone 6s or iPhone 6s Plus at an Apple Retail Store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can also learn more about iOS 9 and their new device through free workshops at all Apple retail stores worldwide. In the US, the new iPhones are also available through AT&T, Sprint, T-Mobile, Verizon Wireless and additional carriers, and select Apple Authorized Resellers including Best Buy, Target and Walmart.

iPhone 6s and iPhone 6s Plus will roll out worldwide to more than 40 additional countries and territories beginning October 9 including Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Taiwan. On October 10, countries include Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and United Arab Emirates. iPhone 6s and iPhone 6s Plus will be available in India, Malaysia and Turkey on Friday, October 16 and in over 130 countries by the end of the year.

Sales completed by Saturday, September 26 will be included in Apple’s 2015 fourth fiscal quarter results, and sales completed on Sunday, September 27 will be included in Apple’s 2016 first fiscal quarter results.

Pricing & Availability
• iPhone 6s and iPhone 6s Plus are available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple’s retail stores in the US,, select carriers and Apple Authorized Resellers.**
• Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes are also available.
• Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program. Monthly payments start at $32 (US) and $37 (US), respectively. For more information on the iPhone Upgrade Program visit or a US Apple Retail Store.***
• Customers can visit to reserve their iPhone for pick-up at their local Apple Store, based on availability. Most Apple stores also have iPhone available for walk-in customers each day.

*Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.
**Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Taxes and activation fees may be due at sale. Carrier terms and eligibility may apply.
***The iPhone Upgrade Program is available to qualified customers only with a valid US personal credit card. Requires a 24-month installment loan with Citizens Bank, N.A. and iPhone activation with a national carrier — AT&T, Sprint, T-Mobile or Verizon. Full terms apply.

Source: Apple Inc.

MacDailyNews Take: As we predicted about a month ago:

As with every iPhone before them, Apple’s next-gen iPhones will become the best-selling iPhones yet.


    1. Investors were expecting Apple to sell around 15 million iPhones this weekend so I would imagine they are greatly disappointed. 13 million iPhones at a base price of say, $650 only adds up to about $8.5 billion (in theory). I’m sure most companies make that much on a weekend. That’s why Apple is seen as a doomed company, so it’s natural the stock would be getting sold off right away. Let’s blame Tim Cook.


    2. For years, the majority of the “professional” analysts under predicted Apple’s quarterly performance. The tended to stick closer to Apple’s highly conservative guidance numbers. Apparently, those analysts got tired of looking stupid relative to the amateur analysts following Apple, so they decided to go aggressively optimistic. As a result, Apple is generally coming up short in one or more areas each quarter. It also makes Apple’s conservative guidance for the next quarter look worse, in comparison.

      After years of looking inept, the analysts apparently decided that the best course for the future was to be optimistic in their Apple estimates and whisper them even higher as the quarterly release approaches, thus ensuring that Apple cannot overtop them. It is easy to then blame Apple for the shortfall – much easier than explaining how Apple could sell millions more units than predicted.

      This is merely another cycle of Wall Street BS, and it can only last so long before Apple breaks out of that containment. In addition, unless Apple comes up with a major new product line to rival the iPhone, I expect the company to gradually evolve from a growth investment into an income investment. Apple is going to help fund my retirement.

  1. the good news is that the Apple transfer app on the Google store is working overtime bringing former android suffers to apple :smile 😆 I will be getting my 6s this saturday, looking forward to it

  2. Does anyone know not only why financial quarter’s numbering does not match calendar year, but also why it does not even start at the beginning of a month but on a random day number in previous months?

    What is the history behind that nonsense? This is inconvenient, confusing, absurd; why not correct that?

    1. Go here for an in depth explanation.

      I’ll give you a common one. Most companies that have retail sales will end their fiscal year right after Christmas or a month after. That way, they end their year with their biggest sales.
      End of January is common because you get most of the christmas returns taken care of from the larges sales before christmas.
      Otherwise you would start your first quarter in the red with a bunch of returns.

      1. So Apple fiscal quarter ends on 26th day of the last month, so it includes gift returns — if it is a December quarter — only on this day, but not on 27th or later, what will go next quarter.

        Thanks; it seems to be the only reasonable explanation.

  3. Joe? Joe? Bob?…. Bob?
    Shoot, I just wanted to tell them that Apple broke all sales records again and to explain that firing Tim or Ive probably would be a stupid idea. Oh well.

  4. First all analysts went out of their way to badmouth the new iphone as it was presented saying “meh”, calling it incremental upgrade, nothin to get excited about, apple’s out of innovation etc, etc. THEN, they overblow expectations to 15 mil in sales just so they are sure to get disappointed over 13 mil!!!?? There’s just no way for Apple to satisfy the creeps on WS…

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