“The iPhone 6s and 6s Plus hit stores around the world on Friday, kicking off what is expected to be a record weekend of sales as customers scrambled to buy Apple Inc’s marquee product in pink for the first time,” Julia Love, Siddharth Cavale and Pauline Askin report for Reuters.
“For all the sophisticated technology packed into the new iPhones, customers interviewed by Reuters were most excited by a more low-tech feature: the ‘rose gold’ finish, a new shade that Apple introduced with the current phone,” Love, Cavale and Askin report. “The novel hue – essentially sparkling pink – accounted for more than a third of early in-store sales, according to FBR Capital Markets analyst Daniel Ives, citing conversations with buyers.”
“Apple Chief Executive Tim Cook made a surprise visit to company’s store in Georgetown, Washington, to raucous cheers from employees and shoppers,” Love, Cavale and Askin report. “Analysts expect 12 million to 13 million phones to fly off the shelves in the first weekend, up from more than 10 million last year when the launch of the hugely successful iPhone 6.”
“After a dramatic redesign last year, which included an enlarged screen and the addition of mobile payments, the iPhone 6s and 6s Plus – which were first unveiled by Apple two weeks ago – boast more modest improvements,” Love, Cavale and Askin report. “Several reviewers have said that might not be compelling enough to persuade iPhone 6 users to upgrade.”
Read more in the full article here.
MacDailyNews Take: Several reviewers who obviously are unqualified to review anything if they cannot grasp that 3D Touch is perhaps the greatest change to smartphones since the original iPhone was launched.
Name it as if it’s a mere iteration, and you invite that sort of stupidity, Apple.
Regardless of record sales, the reason for the only “boast more modest improvements” meme is the poor naming scheme that Apple should have dropped years ago.