“Outside the Apple Store on Regent Street, Apple fans queuing up to get their hands on the new iPhone 6S shivered in the cold September morning light, clutching bright blue blankets reminiscent of the blue T-shirts Apple staff often wear at Apple launches,” David Gilbert reports for The International Business Times.
“The blankets, bottles and pillows had been handed out by a dozen or so people wearing blue jackets with the #NextIsNew slogan. When asked where they were from, one representative told IBT they came from a marketing company called Iris and were filming a video about the queue,” Gilbert reports. “When asked who had hired Iris to carry out the work, the representative said he didn’t know. A quick search reveals that Iris is a global marketing company which counts Samsung as a client, having worked with the South Korean brand during London Fashion Week.”
Gilbert reports, “Samsung has also previously used the #NextIsNew hashtag when it launched the Galaxy Note 5 and Galaxy S6 edge+.”
