Volkswagen emissions scandal spotlights need for an Apple Car

“Two stories broke this week that rocked the automotive industry,” Dan Costa writes for PC Magazine. “First, Volkswagen admitted to systematically cheating on emissions tests, which is a polite way of saying it has been poisoning its customers for years. Then, sources revealed that Apple is going all-in on an electric car that could ship in 2019. The two stories are linked, with one demonstrating everything that is wrong with the automotive industry and the other pointing to a new future. That future most definitely does not run on diesel.”

“According to an EPA investigation, at least four Volkswagen models come with software designed to fool inspectors. The onboard computer on these models contains a sophisticated algorithm that detects when the car is being tested and produces false results. During tests, the emissions look normal,” Costa writes. “Take the car out on the road, however, and it will pump out 40 times the allowed amount of nitrogen oxide, a pollutant that causes asthma, bronchitis, emphysema, and generally adds to that gray haze surrounding most American cities at rush hour. Volkswagen marketed these cars as ‘clean diesel.’ Busted by the EPA a few days ago, today Volkswagen admitted its guilt. More than 11 million cars are affected worldwide, and the company is setting aside more than $7.3 billion to fix these vehicles.”

“Reports about an Apple car emerged earlier this year, but have picked up steam in recent weeks after Cupertino reportedly met with the California Department of Motor Vehicles, and The Wall Street Journal tipped the 2019 launch date,” Costa writes. “This summer, meanwhile, the company brought Doug Betts on board, the former head of quality at Fiat Chrysler. And a little research on LinkedIn shows that Apple has been hiring a lot, upwards of 600 automotive experts. You don’t need 600 people to connect your iPhone to your car stereo.”

Read more in the full article here.

MacDailyNews Take: How the heck did Volkswagen think they’d get away with that ruse?

Morgan Stanley: Apple Car, if true, ‘one of the most important moments in transportation’ – September 22, 2015
Former GM Vice Chairman Bob Lutz: Apple Car ‘is going to be a gigantic money pit’ – September 22, 2015
Apple speeds up electric-car efforts, aims for 2019 ‘ship date’ – September 21, 2015
Apple meets California DMV officials to discuss ‘autonomous vehicle’ – September 18, 2015
Documents confirm Apple is building self-driving car, Project Titan further along than many suspect – August 14, 2015
Apple Car development proceeds apace – July 27, 2015
Apple hires veteran Fiat Chrysler auto industry executive – July 20, 2015
What’s up with Carl Icahn’s sudden obsession with the Apple Car? – May 18, 2015
Survey: 77% of hybrid or electric vehicle owners would likely buy an Apple Car – May 13, 2015
Apple’s ‘Project Titan’ could reshape the auto world – February 22, 2015
Apple Car: Forget ‘electric,’ think hydrogen fuel cells – February 20, 2015
Meet Steve Zadesky, the reported leader of Apple’s ‘Project Titan’ – February 17, 2015
Forget the rumor: Apple will never build cars – February 17, 2015
The real battle Apple is waging in autos – February 17, 2015
O’Leary: Yes, give me the Apple car – February 17, 2015
Will Apple become a car maker or a platform/content aggregator? – February 17, 2015
An Apple Car is exactly what investors want – February 17, 2015
Apple’s electric car dreams may bring auto industry nightmares – February 17, 2015
Jean-Louis Gassée: The fantastic Apple Car is a fantasy – February 16, 2015
Apple is already positioned to be a car company in many ways – February 16, 2015
Why Tim Cook would want to build an Apple Car – February 14, 2015
Apple working on self-driving electric car, source says – February 14, 2015
Apple’s project ‘Titan’ gears up to challenge Tesla in electric cars – February 13, 2015
Apple’s next big thing: The Apple Car? – February 13, 2015
Apple hiring auto engineers and designers – February 13, 2015
Apple working with Intelligent Energy on fuel cell technology for mobile devices, sources say – July 14, 2014
North Carolina regulators approve Apple’s 4.8-megawatt fuel cell facility at Maiden data center – May 23, 2012
New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
Apple patent application reveals next-gen fuel cell powered Macs and iOS devices – December 22, 2011
Apple patent app details highly-advanced hydrogen fuel cells to power portable devices – October 20, 2011


  1. MDN’s take: My question exactly! What failing of good sense and morality have to combine to produce such a stupid move? VW isn’t the only company to pull a stunt like this, so there must be some general aspect of corporate culture and governance that is in play and at fault.

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