Why Apple should partner with Microsoft

“During a presentation at Dreamforce last week, Microsoft CEO Satya Nadella reportedly demonstrated the Outlook mobile app on the iPhone first before switching to a Windows phone. This is surprising, given that Apple and Microsoft were bitter rivals at one time,” S. Kumar writes for Fortune. “And earlier this month, Apple surprised everyone when it invited a Microsoft representative to present at the event unveiling its new iPhone and other products.”

“Not that we should read too much into both events, but the instances remind me how much both companies could benefit by forming a partnership,” Kumar writes. “The growth in tablets (like the iPad) is being driven by business adoption, according to research from Forrester cited by AppleInsider. In addition, Forrester also sees Apple as being strongly positioned to reap the benefits of this growth, especially through its partnership with IBM. An alliance with Microsoft will only help this process and strengthen Apple’s position in the important enterprise market.”

“While Microsoft’s Surface business is healthy, the iPad Pro seems to have far brighter prospects, according to analysts. That means cooperation with Apple is not only desirable for Microsoft, but necessary, in its own bid to reach the widest possible audience for Office. Apple’s products exist in a highly inter-connected and sticky ecosystem; you’re either part of it or not,” Kumar writes. “Another reason that Microsoft needs Apple is because the company is morphing from being a software provider to a cloud-based services company, especially over mobile devices. With Apple iOS’ market share in the mobile arena nearly 7 times that of Microsoft, the latter needs Apple’s users to maximize its reach.”

Read more in the full article here.

MacDailyNews Take: Kumar gives a lot of reasons why partnering with Apple would help Microsoft, but no good reason why such a tie up would benefit Apple. Apple’s dominance has already forced Microsoft to capitulate and make Office for iOS devices lest they lose the office suite market, too. Partnerships should be mutually beneficial. This one wouldn’t be; it would only benefit beleaguered Microsoft, a company pushed from complacency into existential crisis by Apple Inc. This is like saying Jony Ive should partner with Samsung on smartphone design. It’s nonsense.

Tim Bajarin: Apple’s iOS will become the Millennials’ OS – September 21, 2015
Apple’s groundbreaking iPad Pro has nothing to do with Microsoft’s moribund Surface tablet – September 11, 2015
Why artists will flock to iPad Pro and the amazing Apple Pencil – September 11, 2015
Hands-on Apple’s new iPad Pro with Apple Pencil – September 11, 2015
Hands-on with the Apple Pencil for iPad Pro – September 10, 2015
Professional artists cheer the new iPad Pro and Apple Pencil – September 10, 2015
Apple iPads had physical keyboards three and a half years before Microsoft’s Surface tablet debut – September 10, 2015
Wired: Hands-on with Apple’s great, big iPad Pro and Apple Pencil – September 9, 2015
Apple introduces 12.9-inch iPad Pro, Apple Pencil and Smart Keyboard – September 9, 2015
Cool new iPad case with integrated Bluetooth keyboard further threatens netbooks – August 25, 2010
ClamCase announces all-in-one keyboard, case and stand for Apple iPad (with video) – May 6, 2010


  1. We might get a proper mail program, and Apple might stop secretly deleting mail. Home users might not care or notice when Apple deletes their mail or sporadically assigns mail as junk but ask a lawyer what they think of Apple deleting their inbound mail, on a whim, and in secret and you will understand why Apple is still not ready for the big time…

  2. Microsoft: we are announcing the Surface 3.

    World: but what will happen to them? Nobody asked for Surface, and no one will buy them. Isn’t that wasteful?

    Microsoft: sales don’t matter. Having a product is all that matters.

    Punchline: and that’s what it’s like to be be pro-life.

  3. While I’m not known to be the most friendly towards Microsoft, the fact is, the company is changing with Nadella. it’s not the Microsoft we used to know. It can’t be the Microsoft we used to know, or they would be dead.

    While Ballmer the clown was calling Linux “a cancer”, Nadella is embracing it and using it for their own datacenters (in a way, they are recognizing Linux is better than their own stuff for big computing). Before, they would have dropped dead before even mentioning that.

    They hire today a lot of people from the open source community. They are not as arrogant as they used to be. They are learning to play nice with others (for the first time in many years), and that’s Nadella’s work in Microsoft.

    I personally used Android, Windows Phone and the iPhone. The iPhone is the best. No one discuss it. But as OS comes, Windows Phone is way better than Android. I liked it a lot. To me, it’s proof that you can do something different without photocopying (Microsoft paid Apple for using their patents).

    So, the game has changed. We can’t blame the people at Microsoft today for the sins of the fathers. I’m willing to see how Microsoft develops under Nadella.

    As much as I disliked Microsoft, I’d rather see a healthy, positive Microsoft, working well with others, than a dead Microsoft.

    Google is to me the new Microsoft.

  4. it is in their DNA to act and be like a scorpion. All you can do to be safe is remove the stinger and its ability to reproduce.
    Win10 is a gift to the NSA. They have since “reprogrammed” Win 8 and Win 7 to do likewise. MS Office has always had an NSA flag in it and that code has never been removed.

  5. I think they did do a little partnership as we all saw Microsoft demo the latest Office on the iPad Pro did we not. There partnership with IBM is also getting in the corporate world. Many companies are offering Macs, iPads, iPhones as options for there employees to use. Some of the corporate execs demand Apple products to use in there business.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.