“During a presentation at Dreamforce last week, Microsoft CEO Satya Nadella reportedly demonstrated the Outlook mobile app on the iPhone first before switching to a Windows phone. This is surprising, given that Apple and Microsoft were bitter rivals at one time,” S. Kumar writes for Fortune. “And earlier this month, Apple surprised everyone when it invited a Microsoft representative to present at the event unveiling its new iPhone and other products.”
“Not that we should read too much into both events, but the instances remind me how much both companies could benefit by forming a partnership,” Kumar writes. “The growth in tablets (like the iPad) is being driven by business adoption, according to research from Forrester cited by AppleInsider. In addition, Forrester also sees Apple as being strongly positioned to reap the benefits of this growth, especially through its partnership with IBM. An alliance with Microsoft will only help this process and strengthen Apple’s position in the important enterprise market.”
“While Microsoft’s Surface business is healthy, the iPad Pro seems to have far brighter prospects, according to analysts. That means cooperation with Apple is not only desirable for Microsoft, but necessary, in its own bid to reach the widest possible audience for Office. Apple’s products exist in a highly inter-connected and sticky ecosystem; you’re either part of it or not,” Kumar writes. “Another reason that Microsoft needs Apple is because the company is morphing from being a software provider to a cloud-based services company, especially over mobile devices. With Apple iOS’ market share in the mobile arena nearly 7 times that of Microsoft, the latter needs Apple’s users to maximize its reach.”
Read more in the full article here.
MacDailyNews Take: Kumar gives a lot of reasons why partnering with Apple would help Microsoft, but no good reason why such a tie up would benefit Apple. Apple’s dominance has already forced Microsoft to capitulate and make Office for iOS devices lest they lose the office suite market, too. Partnerships should be mutually beneficial. This one wouldn’t be; it would only benefit beleaguered Microsoft, a company pushed from complacency into existential crisis by Apple Inc. This is like saying Jony Ive should partner with Samsung on smartphone design. It’s nonsense.
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