“I met with Steve Jobs two days after he came back to Apple in 1997,” Tim Bajarin writes for Tech.pinions. “At the time, Apple was in serious trouble and I asked him how he planned to bring Apple back to health. He told me the first thing he planned to do was to go back and take care of the needs of their core customers. He defined these customers as graphics professionals, publishers and engineers. He felt the CEOs before him had let those customers down by not advancing the Mac platform.”
“What the Mac is particularly good at is things like desktop publishing, graphics design and engineering tasks and it was viewed by this audience as an important tool to help them get their jobs done better and faster,” Bajarin writes. “When I saw the new iPad Pro, my mind went back to this conversation with Steve and I could see his influence in this new product. With the addition of their Pencil stylus and the iPad Pro’s ability to use it at the pixel level, the iPad Pro is the kind of tool artists, graphics designers and engineers will love. It gives them a level of control over their projects in precise ways that should make their jobs easier.”
Bajarin writes, “With the iPad Pro and Pencil, Apple gives these same customers Jobs wanted to serve when he came back to Apple in 1997 another set of tools that will dramatically impact their workflow.”
Much more in the full article – recommended, as usual – here.
MacDailyNews Take: As Bajarin explains, the iPad Pro with Apple Pencil is not meant to serve just a niche market. With a massive army of developers behind it, including the likes of IBM and Cisco, iPad Pro will quickly move far beyond desktop publishing, graphics design and engineering tasks.
